Access Bank Ghana will this year reward
over 100 customers of the bank with a Lifetime free Commission of Turnover
(COT) and other bank charges. This is part of the bank’s initiative to
recognise its customers who update their account information.
Apart from this, the first 10,000 customers
will receive instant branded gift items from the bank. Also customers who
update their records with the bank would continue to enjoy easy access to some range
of products and services, which include Electronic statements, Internet
banking, Mobile banking and other exciting bouquet of electronic products.
Customers with updated records will also
receive regular updates on key financial and marketing information.
The Group Head of Retail Banking at Access
Bank Ghana, Stephen Abban announced this to the media in Accra last week during
the launch of the bank’s first major customer campaign of the year, dubbed
“Knowing You Better”.
The campaign which is expected to run from
now till the end of May, 2013, is targeted at all individuals, small businesses
and corporate customers to update their records with the bank.
According to him the bank is set to
re-define the future of Retail banking business in Ghana with a number of
exciting, innovative and breathtaking customer engagements and promotions this
year. With this all customers of the bank are suppose to fill a form at any of
the bank branches across the country. Also customers can access the forms via the
corporate website of the Bank www.accessbankplc.com/gh.
Business Week learnt
that the exercise is a directive from the Bank of Ghana, the regulator of the
banking industry in Ghana, asking all financial institutions, especially the
universal banks to regularly update their customer list.
“Access Bank has identified customer information
as the single most important factor in creating a trusting relationship with
customers. As a result, the bank is embarking on a campaign to get all of its
customers to update their account records with accurate information on their
bio-data and other personal information,” said Abban.
The bank anticipates that some of customers
may have changed their names as a result of marriage. Others may have changed
their email or phone numbers and even relocated their office or place of
residence. ‘This campaign is therefore part of the bank’s continuous efforts of
keeping an updated database of customers to serve them better. By doing this,
we shall also be KYC compliant as required as required by the regulator,” he
added.
He expressed appreciation to customers for
their continued confidence in the bank and assured them of a lot more exciting
banking relationship in the months ahead. .
Access Bank (Ghana) is one
of the largest retail banks in Ghana with over 39 branch locations and 43 ATMs.
The bank is currently leveraging on its geographical network to showcase its
expertise in technology driven banking solutions and customer relationship
management.
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