By: Fred Yaw Sarpong
(Daily Express)
LG Electronics (LG) has introduced into the Ghanaian market
its eagerly anticipated G3 smartphone, latest to well-received LG G2.
The new device has already received Red Dot “Best of the Best”
Awards for smart keyboard, knock code and the graphic user interface (GUI).
Developed under the simple new smart concept, LG G3 is a
culmination of consumer research based on LG’s product development philosophy, “Learning
from You.”
The LG G3 is empowered with the best of what current
technology has to offer, providing consumers with a user experience more
ambitious than anything offered before by LG.
“This is the best innovation in a fast evolving smartphone
market,” said Mr. Cheolhong Park, Branch Manager, LG Electronics West Africa operations,
adding that LG G3 “is creating harmony between advanced technology and a
simplified user experience which is the result of our
effort to actualize that idea into a tangible product, and we are extremely pleased
with the result.”
LG’s reputation in the display arena is second to none and
the development to the G3’s breathtaking Quad HD display was the result of
years of innovation in display technology.
With a pixel density of 534ppi, the G3’s Quad HD display
sets new viewing standard producing images that are sharper and clearer than
traditional smartphone displays.
At 5.5inches, LG G3 boasts a screen ratio of 76.4 percent
with thin bezels all around so the phone feels as comfortable in the hand as a
smaller traditional smartphone.
The high-resolution display on the G3 also required LG
engineers to pair it with battery technology that was just as innovative. LG
equipped the G3 with a 3,000mAh removable battery and advanced optimization
technologies to further maximize battery efficiency.
By replacing the metal in the battery cathode with graphite,
LG engineers were able to extend the life span of the G3’s battery. The result
is a battery that can keep up with the Quad HD display’s ultra-high performance
without losing steam in the middle of the day.
The G3’s advanced 13MP OIS+ camera is designed to quickly
and easily capture life’s special moments as they occur, not necessarily when
you want them to occur. This is made possible with G3’s innovative Laser Auto
Focus, the first of its kind in the smartphone industry.
This technology enables the G3 to capture the best moment, even
in low light by measuring the distance between the subject and the camera using
a laser beam.
LG also simplified the process of actually capturing those
special moments. Rather than having to focus on the subject in preview mode and
then pressing the shutter button, with the G3, tapping the subject to focus
will simultaneously also trigger the shutter.
What’s more, the G3’s 2.1MP front camera in corporate
several new enhancements such as a larger image sensor and larger aperture for
more light through put and better-looking selfies.
For video, the G3 offers superior sound quality with
instinctive microphones that measure the environment to identify the optimal
audio level for the clearest recording. And with the built-in 1W speaker with
Boost AMP, users can enjoy videos and music accompanied by richer sounds and
clearer tones.
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