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JETRO partners Melcom to showcase Japanese daily products



By: Fred Yaw Sarpong

The Japan External Trade Organization, JETRO, in partnership with Melcom Group Companies is showcasing Japanese daily products for a period one month at Melcom Plus at North Kaneshie.

The shop dubbed “Antenna Shop! Japan 2014” is to allow Ghanaians and other nationals who purchase items from Melcom to experience Japanese daily products in Ghana from February 17th, 2014 through to the mid of March 16th, 2014.

During this one month trial sale, JETRO will conduct an on-site interview to the customers, where Ghanaian people can enjoy Japanese daily products.

Daily Express gathered that the success of this initiative will allow Japanese government to adopt other retail shops across the country to showcase their daily manufacturing products to Ghanaians. 

Naoto Nikai, the Japan Ambassador Extraordinary Plenipotentionary to Ghana who cut the tape to open the shop said a lot of research goes into the manufacturing of the Japanese products to make them user friendly and also to achieve the best out of them.

He noted that Japanese researchers and manufacturers work constantly to improve on existing products and also introduce new products onto the market to meet the needs of consumers and fulfill their aspirations.

‘It is my wish that these Japanese products available at the shop will be beneficial to Ghanaians and the development of the country,’ said the Ambassador.

He indicated that as Japanese companies become more interested in doing business in Ghana, he was confident that the shop (Antenna Shop! Japan 2014) will be a sign of great things to happen in Japan-Ghana economic relations.

The Chairman of Melcom Group of Companies, Bhagwan Khubchandani welcomes and thanked the Japanese government for partnering with Melcom. He hope that the partnership will go a long way to strengthening the relationship between Japan and India.

The Director of Trade and Economic Corporation, Hiroyuki Nemato stated that there are 82 Japanese products from 41 companies which are been displayed at the shop.

He said the shop aimed to promote Japanese daily products to everyday shopping in Ghana, JETRO hopes this event will be full of customers interested in new products from Japan.

‘With these valuable customers’ honest opinion and feedback, Japanese companies will study the customers’ needs and possibly build a strategy to provide Ghanaian market with these new and good quality products in the near future,’ he added.

The companies include Maruha Nichiro Corporation, The Nisshin Oillo Group Limited, STB Higuchi Company Limited, Rohto Pharmaceutical Company Limited, Kaneka Corporation, Toyotomi, Plus Japan and among others.

Major showcased products at “Antenna Shop! Japan 2014” include Foodstuff & beverage; fish sausage, tinned fish, vegetable oil, ready to eat curry sauces, etc; healthcare & beauty; experience unique & effective goods;  toothbrush, sun block, cosmetics (cleanser, lotions, cream), hair extension;  household products; kerosene cooking stove, pan charge;  stationary; smooth & long lasting, experience Japanese technology in your hand;  and  ball point pen, permanent marker, stapler, correction tape, eraser

The Japan External Trade Organization, JETRO, is a Japanese government related organization that works to promote mutual trade and investment between Japan and the rest of the world. Orginally established in 1968, JETRO has 73 offices in 55 countries including offices in Ghana and Nigeria.


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