Skip to main content

CIMG to launch Market Segmentation Index – 2013

Chartered Institute of Marketing Ghana (CIMG) will on Thursday, March 27, 2014 launch the Living Standard Measurement (LSM) report 2013 at the Golden Tulip Hotel.

The report was led by the Ghana Advertisers Board (GAB) and the Chartered Institute of Marketing, Ghana (CIMG). These two bodies contracted some corporate organizations to complete the survey.

According to the two bodies the aim of this exercise was to initiate the production of three omnibus surveys that will also include Ghana All Media Surveys (GAMPS) and any of insurance, hospitality or the FMCG sector.

A statement signed by CIMG noted that the study will be of great interest to stakeholders and others who are involved in marketing planning as regards Segmentation, Targeting and Product Positioning et al.

‘We believe that you will see the value of this exercise both to your business and in raising the standard of professionalism in our respective industries,’ the statement quoted.


Popular posts from this blog

Deputy AG sues Facebooker over 'malicious' Ameri deal

The Deputy Attorney-General and Member of Parliament for Bolgatanga East, Mr Dominic Ayine has filed a defamation suit at an Accra High Court against a Facebook commentator, Evron Hughes.
In Mr Ayine’s statement of claim, sighted by Graphic Online, he accused Mr Hughes of defaming him in a post he authored and published on Facebook on December 21, 2015, titled “RE: AMERI TRANSACTION”.
According to the Deputy A-G, the “false and malicious” post has provoked “public disaffection” against him and exposed him to public ridicule and contempt.
Describing Mr Hughes as a “self-styled social media blogger and a social commentator”, Mr Ayine said the Facebook post had brought his hard-won reputation “as a respected politician, teacher and lawyer” into “hatred, ridicule, odium, discredit, contempt, opprobrium and reproach”.
The Deputy A-G said the “defamatory words” were authored with the sole intent to reduce him in the estimation of all right thinking Ghanaians, adding that he had received numerou…

Meet Ghanaian female shoemaker

The Saint Ozwald shoe brand

By: Fred Yaw SARPONG
The Daily Express

From her humble beginning in Sunyani in the Brong Ahafo region, a senior high female graduate from the Twene Amanfo Senior high in the Brong Ahafo Sunyani and a Ghanaian now boasts of being one of the most popular Made-in-Ghana shoe brands and has the most number of celebrity endorsements.
Sandra Ozwald, CEO of Saint Ozwald

After Sandrah Ozwald completed school in 2013, her parent couldn't have enough money to help her continue school so she planned to do something for herself by selling ice cream, groundnut cakes or food. Back at the senior high, Sandra used to make groundnut cakes, condensed toffees and ice cream to support herself since her mother couldn't provide all for her.

With 12 siblings and the only girl child (2nd born) among them, and whiles planning which of these to sell, Sandra attended a friend’s wedding and the grooms shoe looked so attractive to her.

According to her, the groom’s shoes were Ma…