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CIMG to launch Market Segmentation Index – 2013



Chartered Institute of Marketing Ghana (CIMG) will on Thursday, March 27, 2014 launch the Living Standard Measurement (LSM) report 2013 at the Golden Tulip Hotel.

The report was led by the Ghana Advertisers Board (GAB) and the Chartered Institute of Marketing, Ghana (CIMG). These two bodies contracted some corporate organizations to complete the survey.

According to the two bodies the aim of this exercise was to initiate the production of three omnibus surveys that will also include Ghana All Media Surveys (GAMPS) and any of insurance, hospitality or the FMCG sector.

A statement signed by CIMG noted that the study will be of great interest to stakeholders and others who are involved in marketing planning as regards Segmentation, Targeting and Product Positioning et al.

‘We believe that you will see the value of this exercise both to your business and in raising the standard of professionalism in our respective industries,’ the statement quoted.

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