By: Fred Yaw Sarpong (Daily Express)
Standard Chartered Bank Ghana Limited has been selected as the ‘Best Consumer Internet Bank’ in Ghana by the Global Finance Magazine.
The Bank’s strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online customers, evidence of tangible benefits gained from internet initiatives, web designs and functionality were cited by Global Finance as key factors in the selection criteria.
Standard Chartered Bank Ghana continues to demonstrate an excellent ability to combine a deep knowledge of the local environment, having been in Ghana since 1896, with a well coordinated global expertise in enhancing its client relationship experience.
Over the years, Standard Chartered has made a conscious effort to extend its customers’ digital lifestyle into banking.
Recognising that digitisation in the banking sector will transform Ghana’s entire economy, the Bank has introduced products such as the mobile banking application (App), ‘Breeze’, online banking, the only ‘first generation’ digital branch and mobile pop-up booths to make banking simpler and engaging.
In announcing the award, Joseph D. Giarraputo, publisher and editorial editor of Global Finance said, “The internet has transformed the way many consumers and most businesses bank. The continuing improvements in internet offerings represented by this year’s entries show that more significant internet banking developments are still ahead of us”.
On his part, the Head of Retail Clients at Standard Chartered, Henry Baye said as the world continues to transform; becoming more sophisticated and complex, they want to ensure that their customers are comfortably catered for.
According to him, digitisation and appropriate use of the web have become the benchmark for success in the current dispensation and they are happy to be leading the way in this regard.
“As a bank, we will remain focused on delivering innovative products for our customers, seeing as it is one of the many ways we can deliver on our commitment to being here for good,” he added.
Daily Express gathered that the awards ceremony will be held in New York on October 28, 2014 and published in the December issue of Global Finance.