By: Fred Yaw Sarpong
The Electoral Commission (EC) of Ghana will organize a two day capacity building workshop for all the EC officials and Civic Educators of the National Commission for Civic Education (NCCE) before the December 7, 2016 Presidential and Parliamentary elections.
According to the commission, the recent launched communication strategy document of EC will be use as the main resource document to train the participants.
Madam Georgina Opoku Amankwah, the Deputy Chairperson in charge of Corporate Services announced this in Accra at the Launched of the Communications Strategy of the Electoral Commission Ghana.
She mentioned that the capacity building workshop is to prepare the participants for the upcoming December 7 election and also for the task ahead of them.
Daily Express gathered that the capacity building workshop will be organize in parts in order to cover both the EC officials and Civic Educators of NCCE of the northern and southern sectors.
The communication strategy gives the EC a clear roadmap in support of the delivery of the EC’s 5-year Strategic Plan.
The strategy further outlines EC target audiences, it communications principles, internal and external communications policies, the channels that will be used for both internal and external communications, how the strategy will be implemented and the mechanisms for evaluation and monitoring results at predetermined intervals.
Launching the document, the EC Chairperson, Madam Charlotte Osei stated that as the body responsible for managing elections in Ghana, they recognized that effective communication drives transparency, accountability and ultimately better services and outcomes.
“Our success in improving outcomes and the quality of the electoral services we provide is significantly department on our ability to look outward to serve the interests of the voting public,” the Commissioner stated.
Madam Osei pointed out that the communication strategy is the blue print of how they intend to effectively communicate with all internal and external stakeholders in order to meet their core electoral mandate.
“It comes at a time when we have purposed to redefine our relationship with our key stakeholders and reposition the commission as a more transparent and responsive institution which is alive to its responsibilities of delivering credible world-class elections,” she added.
“We are aiming to be the benchmark in Africa for the delivery of independence trusted and world-class electoral outcomes. Effective communications is therefore imperative to building understanding and trust among our stakeholders,” said the EC Commissioner.
She noted that the communication strategy therefore details exactly how the commission will disseminate information to stakeholders on their programmes and activities to attain the objectives of their strategic plan; the tools they will use to get their messages across, and in turn create a two way feedback system between the commission and the voting public.
The US Ambassador to Ghana, Robert P. Jackson said launching the document is an important milestone in the quest to ensure Ghana remains one of the world’s most open democracies and that Ghanaians remain one of the world’s most engaged electorates.
“During the weeks ahead, the EC has an important role to play. Communicating with the electorate is one of the most formidable and consequential challenges the EC face. Without effective communication, voters may misconstrue noble intentions, and become disillusioned with the democratic process,” the US Ambassador added.
The launch of the Communication Strategy of Electoral Commission is part of the EC/ USAID’s Election Project 2016 and it was sponsored by the United States Agency for International Development (USAID).