Access Bank Ghana will this year reward over 100 customers of the bank with a Lifetime free Commission of Turnover (COT) and other bank charges. This is part of the bank’s initiative to recognise its customers who update their account information.
Apart from this, the first 10,000 customers will receive instant branded gift items from the bank. Also customers who update their records with the bank would continue to enjoy easy access to some range of products and services, which include Electronic statements, Internet banking, Mobile banking and other exciting bouquet of electronic products.
Customers with updated records will also receive regular updates on key financial and marketing information.
The Group Head of Retail Banking at Access Bank Ghana, Stephen Abban announced this to the media in Accra last week during the launch of the bank’s first major customer campaign of the year, dubbed “Knowing You Better”.
The campaign which is expected to run from now till the end of May, 2013, is targeted at all individuals, small businesses and corporate customers to update their records with the bank.
According to him the bank is set to re-define the future of Retail banking business in Ghana with a number of exciting, innovative and breathtaking customer engagements and promotions this year. With this all customers of the bank are suppose to fill a form at any of the bank branches across the country. Also customers can access the forms via the corporate website of the Bank www.accessbankplc.com/gh.
Business Week learnt that the exercise is a directive from the Bank of Ghana, the regulator of the banking industry in Ghana, asking all financial institutions, especially the universal banks to regularly update their customer list.
“Access Bank has identified customer information as the single most important factor in creating a trusting relationship with customers. As a result, the bank is embarking on a campaign to get all of its customers to update their account records with accurate information on their bio-data and other personal information,” said Abban.
The bank anticipates that some of customers may have changed their names as a result of marriage. Others may have changed their email or phone numbers and even relocated their office or place of residence. ‘This campaign is therefore part of the bank’s continuous efforts of keeping an updated database of customers to serve them better. By doing this, we shall also be KYC compliant as required as required by the regulator,” he added.
He expressed appreciation to customers for their continued confidence in the bank and assured them of a lot more exciting banking relationship in the months ahead. .
Access Bank (Ghana) is one of the largest retail banks in Ghana with over 39 branch locations and 43 ATMs. The bank is currently leveraging on its geographical network to showcase its expertise in technology driven banking solutions and customer relationship management.