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CIMG hosts MTN Ghana boss

By: Fred Yaw Sarpong

The Chartered Institute of Marketing, Ghana (CIMG) on Thursday, April 10, 2014 hosted the Chief Executive Officer (CEO) of MTN Ghana, Serame Taukobong as part of their series lecturers in 2014.
Mr. Serame Taukobong spoke on the topic: “Consumer power and the digital age.” The event is dubbed ‘an evening with Serame Taukobong.’
The programme was in line with the objectives of the Chartered Institute of Marketing, Ghana (CIMG) to promote professional development and enhance the
productivity of the Ghanaian workforce.
The MTN boss was the second CEO in the telecom sector to deliver lecture after the CEO of Airtel Ghana, Mr. Philip Sowah took his turn.
The lecture offered the participants the opportunity to understand the four trends driving rapid change in digital messaging (New Channels, Big Data, Individuation & Strategic Analysis).
Participants learned how to integrate messaging channels, unify the data, build smarter segmentation and create a better messaging experience for your customers; and learn about the reports and key methodologies that every marketer should use to help develop targeted and relevant messages to your best customers.
Also they understood what it takes to transform organization into a networked brand suited for today's global social media world; how to be able to adopt global social strategies for local markets and the economies of scale from "globalization"; understand earned media as an approach to drive customer loyalty and breakthrough sales; discover the digital power of the consumer and how to tap in; and discover how you can use digital expertise to stay ahead of the experience curve.
CIMG described Serame Taukobong as a talented executive with extensive marketing, operations and sales experiences.
Daily Express gathered that he was Marketing Director for M-Net Channels until 2002 when he was made Group Marketing and sales Executive of MTN International.  He was made Chief Operations Officer at MTN Uganda in 2004, Sales and Distribution Executive at MTN Irancell where he established a distribution footprint of over 7,000 points of presence, and was voted Sunday Times Marketer of the Year twice.
Emerging technologies, new platforms and evolving digital tools are changing the way audiences guzzle media, connect with brands and ultimately make purchase decisions. With the rise of smartphones, tablets and social media, today's empowered consumers are seeking out information, interacting with brands and sharing their experiences.
The digital revolution has empowered these same consumers, through access to information and to one another – anywhere, anytime. New technology has fuelled disruptive innovation, even as an explosion of media has provided new opportunities for companies to reach global consumers.
These changes have left many companies struggling to adapt to increasing powerful consumers in global, unpredictable markets. This lecture seeks to throw more light on how companies can respond to changes as far as new technologies are concerns.


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