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When a passion turn into a profession; a case of Maame Adwoa

By: Fred Yaw Sarpong

At age 22, Bridget Naa Adjoa Okyere (Maame Okyere) is a graduate from the University of Ghana, Legon, with a  Degree in Family and Consumer Science, and owner of Thyra’s Bags and Accessories.
Unlike many graduates who scout for work after leaving school, she decided to set up her own business  out of the  passion to  design her  “ own dresses, bags, , shoes, sandals, and earrings.’’
“My friends became interested and liked the items I made for myself. Many requests came from them for me  to  do similar stuffs for them, so upon  the enormous demands from my friends, I realized the prospects and   decided to take it to a new level .I started producing in large quantities and have not looked back since”, she explains.
With several additions to the  items she used to make for herself, Maame  has so far
 taken  part in several fairs to exhibit her products.
“It was tough from the start but now I can say I am making a little bit of  impact after taking  part in some fairs in the country.” she recounts.
‘I plan to open a shop where I can do a lot of the items am currently doing. Am currently working on them but not in large quantity,’ said Maame.

She notes that even though she has a large  customer base,  she works  from the house which makes it a bit difficult reaching them.  
Nonetheless, Maame Adjoa has vowed  not stop pursuing her dream  business but rather to continue, even after further studies.

The 22 year old university graduate believes doing such business in Ghana is very good venture because most Ghanaians are getting to know these local traditional stuffs and using them as well.
Maame was part of the just ended Ghana International Trade Fair show held in Accra. She has been attending Hall Weeks at University of Ghana, Legon. The Melcom Group of Companies also showcases her products  whenever the company is holding its  African Festival Day show, where they promote made in Africa products. She  also plans to go beyond Ghana and promote made in Ghana products outside the shores of the country.


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