By: Yaw Sarpong
EB-ACCION Savings and Loans Company limited has launched a series of market storms in some selected regions in the country, as part of its quest to reach and reward existing loyal and potential customers through the ‘Loyalty Promotion’ campaign.
The Market storm which began earlier this month has travelled through several localities in the Greater Accra Region, Ashanti Region, and the Brong Ahafo Region.
Mr. Samson Addo, the Deposit Manager in an interview said they are embarking on this Market Storm to reach and interact with their various customers dispersed among the various regions they operate.
‘Getting close and personal with our customers and keeping them informed on our activities is key to fulfilling our promise of delivering excellent and superior services to them,’ he added.
Through the market storm, they were able to assist some of their customers and gave them the needed professional advice on their business and personal finances,’ adding that this initiative also forms part of their loyalty promotion which seeks to reward and attract new customers.
Officials of EB-ACCION visited and interacted with market women and small business owners in Tudu, Kanashie, Agbobloshie, Kenyasi, Goaso, Nsawam, Kumasi and many other localities. The next market storm will take place in the Central Region.
EB-ACCION Savings and Loans Company Limited started operations in 2008. It was born out of a partnership between Ecobank Ghana and ACCION International, as well Ecobank Transnational Incorporated (ETI) and International Finance Corporation (IFC).