By: Fred Yaw Sarpong (Daily Express)
Guinness Ghana Breweries Limited, a subsidiary of Diageo and through one of its iconic brands Smirnoff, has launched its new campaign dubbed ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall.
The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It is an integration of fun activities on social media and on-ground activations that will provide the platform to socialize and relieve stress in responsible and exciting ways.
Solange Kuimo is Marketing Manager, Spirits and Head of innovations and she said “We are committed to creating interesting and exciting night life experiences for our consumers. We have therefore created this campaign to enable young adults enjoy the other side of life out of their normal routine”.
“Through this campaign, we will create the platform for the young adult to show the other side of their character not privy to their peers to give them a feel of their unusual self”. Mrs Kuimo added.
Smirnoff ice double black is a perfectly blended Smirnoff Vodka mixed drink, triple filtered with a taste of lemon.
It can be purchased in various drinking bars and shops across the country at a price of GHc2.3 but can only be enjoyed responsibly by persons of 18 years and above. Smirnoff Ice double black should be enjoyed ice cold from bottle.