Skip to main content

Vodafone makes strides in latest NCA Telco ratings



In Ghana, issues around the general Presidential and Parliamentary elections, the annual budget and utility tariff announcements generate a heightened sense of awareness and publicity for the general populace. Beyond that, another key activity many Ghanaian consumers look forward to is the National Communication Authority’s (NCA) market share statistics. This monthly report highlights issues around network quality and subscriber base of the various mobile network operators in the country.

Time and again, the recently adjudged CIMG Telecommunication Company of the Year, Vodafone Ghana, has maintained its second position in the market share space whiles recording significant subscriber numbers.

According to latest information gathered from the NCA’s website, Vodafone increased its market share from 22.65% to 23.04% to arrive at a subscriber base of 6,870,233 at the end of September 2014.
Apart from Vodafone, MTN, Airtel and Glo are amongst the telcos that increased their subscriber base in the period under consideration. MTN’s numbers increased to 13,546,678, bringing their market share to 45.44% with Airtel capturing a market share of 12.71% and a subscriber base of 3,790,636. Glo’s 1,474,988 subscribers lifted the operator’s rating to 4.95%.

Other Mobile Operators, Tigo, and Expresso, experienced depreciating market shares; Tigo suffered a decline in market share to 13.46% with a subscriber base of 4,012,580 while Expresso saw about 120,108 subscribers exiting the company to leave it with a market share of 0.40%.
The available figures are testament to the great and consistent work Vodafone has put in to increase its market share, given the fierce competition and the complex issues around network quality and efficiency that continue to plague the industry.

Vodafone’s latest strides can be attributed to a host of innovative measures it has adopted to create a point of differentiation in the industry. Products such as Vodafone RED, Lifestyle Bundles and other ingenious initiatives have improved its standing in the Ghanaian telecommunications industry. Additionally, the Telecoms giant slashed its data tariff by 50% and increased its High Speed Packet Access (HSPA) sites to give customers an enhanced internet experience


“As a company, we are unabashedly committed to our customers – we want to be there with them every step of the way. The new trend in globalization places a major emphasis on a customer-focused strategy and we want to be leading the way in this effort”, said Gayheart Mensah, Director of External Affairs at Vodafone Ghana.

Voice service
Meanwhile, key members of Vodafone Ghana have cited the introduction of Vodafone RED, a new innovation by its enterprise arm – Vodafone Business Solutions (VBS) - as a valuable platform that contributed to the company’s souring service ratings. Having four unique plans (Red Life Weekly, Red Rush, Red Hot and Red Classic), the product has significantly ended the hassle and inconvenience customers face, having to deal with multiple SIMs for different uses.

Within few months of its launch, Vodafone RED put the company on a high pedestal by being adjudged “Marketing Campaign of the Year” at the 2014 edition of the Ghana Telecom Awards. The interesting element of the brand’s recognition is the fact that the award was organised by a worldwide company, Mobile World Magazine, to celebrate the continued growth and success of the telecom marketplace whiles focusing on exceptional performers within the industry.

Explaining the extreme values of RED to businesses and individuals, Agnes Emefa Essah, Marketing Director at Vodafone Ghana said:

“The Vodafone RED experience offers customers the flexibility and comfort to call all networks coupled with guaranteed browsing time and SMS bundles. The increasing demand of digitisation means that we cannot afford to create inconveniences for our customers”.

Data/Internet
In a related development, modern internet users are set to enjoy an even more consistent internet speed following an upgrade by the telecom operator from 3G to 3.75G with 21 mbps speed.  This new development is set to grant comfort to both individuals and businesses across the country.

At present, Vodafone is also one of the few African telcos with complete bundle portfolios for niche markets and segments; the company has bundles for standard, starter, connected, social and heavy internet users, with volume and price bundle range starting from 1MB (5 pesewas) all the way to 200GB (399 cedis).

Networks
Poised to not only increase the coverage footprints of the network but also enhance quality and reliability, Vodafone Ghana has invested millions into expanding its sites, which have grown from around 300 to about 1,600 across the country. This move has significantly boosted business, ensured seamless communication, and is making mobile customers enjoy faster and better voice and data services
Without oversimplifying the feat of Vodafone; suffice it to say that the company’s image, market share in Ghana and countless awards in recent times point to the fact that the best is yet to come.

Credit: vodafone

Comments

Popular posts from this blog

PFM Act to guide local government authority borrowing

By: Fred Yaw Sarpong
The bill, Public Financial Management (PFM) Act 921 which has been passed into law by Parliament is to guide public institutions especially the local government authority borrowing. The law was pass on 3rdAugust, 2016
According to the law, local government authority, a public corporation or state-owned enterprise is liable for the debt and other obligations without recourse to Government, unless otherwise explicitly guaranteed by Government in accordance with this Act.
Madam Eva Esselba Mends, the Chief Economic Officer and Group Head of PFM at the Ministry of Finance told the Daily Express that the law involves a lot but it also give instruction to how state institutions can borrow especially with the  local government authority.
She mentioned that there is no specific law in place that gives direction as to what local authority can do when it comes to borrowing by the authority. Other public corporations sometimes borrow with huge amount for their operation but loca…

Tigo donates 540 tablet phones Death and Birth Registry

By: Sarpongs.blogspot.com 
Tigo Ghana has presented 540 tablets phones with internet connectivity to the Births and Deaths Registry (BDR) for the pilot phase of the automated birth registration programme.
This form parts of Tigo’s strategic focus to accelerate birth registration in Ghana through mobile technology. Tigo in partnership with UNICEF is providing this technology platform.
A statement from Tigo stated that the tablets will allow birth registration attendants from the Births and Deaths Registry to electronically capture details of all new births in 300 communities across Ghana.
The automated birth registration programme which was launched in May this year, is expected to make a significant contribution to an improved national average registration rate, an increase from 65 percent of all children under age one to at least 75 percent by the end of 2017.
According to Tigo, a successful pilot will also contribute to progress under Ghana’s National Civil Registration and Vital Statist…

Vodafone fined a record £4.6 million for IT blunder

A top-up error left pay-as-you-go customers out of pocket and complaints were mishandled
Vodafone has been fined a record £4.6 million by the telecoms watchdog forleaving thousands of customers out of pocket in a disastrous IT blunder.
Ofcom found that the operator mishandled complaints and failed to pay into the accounts of more than 10,000 pay-as-you-go customers when they topped up their credit.
The top-up error, which cost customers £150,000 over 17 months in 2014 and 2015, stemmed from the moving of 28.5 million accounts to a new billing system.Errors in billing data and price plans caused so much protest that it made Vodafone the most complained-about mobile network in Britain.The technical issues were resolved by April 2015 and all accounts are now on the new system, Vodafone said.
Lindsey Fussell, Ofcom’s consumer group director, said:“Vodafone’s failings were serious and unacceptable, and these fines send a clear warning to all telecoms companies.”
The company says that it has ref…