Adidas, the leading global sports retailer was officially launched at a star studded festival of sport and style at Nester square in Accra.
Hiplife, Reggie Rockstone, who is known as the Godfather of hiplife, Dblack, also a musician, Rev. Osei Kofi and Coach Ibrahim Sunday, both former Black Stars players and some coaches of some Ghanaian football teams attended the launched.
Mr Vincent Oppong-Asamoah, Deputy Minister of Youth & Sports has revealed that some of Ghana’s greatest accomplishments in football and other sporting disciplines on the world stage were achieved with the players wearing adidas jerseys.
“In the 1990s especially, the Black Stars were kitted by Adidas and when Ghana made exploits on the world stage, when Samuel Osei Kuffour and his Black Starlets teammates won the FIFA Under-17 Championship in Italy 23 years ago, they did so wearing Adidas”.
He accounted how Ghana became the first African country to win an Olympic medal, after the Black Meteors won bronze at the Barcelona Olympics, “Three years later, Coach Sam Arday led the Starlets to conquer the world wearing Adidas jersey and boots”.
Ms Warren Bowers, Retail Director of Adidas Africa said, “Ghana, is important and one of the most stable governments Africa has ever witnessed with a growing economy and increased spending power”.
He said: “The Ghanaian consumer is becoming more sophisticated and opting for quality consumer goods which has attracted many foreign retailers to the country who view the current modern retail penetration levels as an opportunity to offer the Ghanaian consumer world class goods and services”.
Mr Astrud Meintjes, Senior, New Business Development Manager of Adidas Africa expressed joy for their entry into the Ghanaian market which represents a new era for the brand’s expansion into more African countries.
He said the stores in Ghana rival some of the best in Cape Town and Johannesburg in South Africa and some European countries who offer a fusion of performance and style items will revolutionize the consumer experience of Ghanaians.
The Nester square store will be open for operation on Monday 1st Dec.