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Samsung launches campaign for AFCON 2015




By: Fred Yaw Sarpong

Samsung Electronics Company Limited has launched a campaign dubbed ‘I see your dreams’ as opportunity to the youth in Africa to pursue their dream in soccer.

The ‘I see your dreams’ campaign is to engage fans and help the youth in Africa pursuing soccer on the continent during the Orange Africa Cup of Nations (AFCON) - Equatorial Guinea 2015, which will take place from Saturday 17th January to Sunday 8th February, 2015.

Samsung has been the official sponsor of the AFCON competition since 2008. The company will take a leading role in not only sponsoring the tournament but also reaching out to the community in giving them an opportunity to experience soccer the Samsung way.

The campaign aimed at inspiring the youth and the people of Africa by connecting them with renowned players and bringing opportunities to make their football dreams come true.

As part of the ‘ I see your dreams’ project Samsung is also partnering ‘go for your dreams’ heroes such as Kennedy Mweene from Zambia and Andre Ayew from Ghana to help make the dreams of African youth come true.

The campaign will create excitement through engagement with football fans around Africa with a focus on Zambia and Ghana, whose teams have qualified for the tournament.

Samsung has also planned to implement a program called ‘Dream Maker’, a corporate social responsibility (CSR) initiatives which is in line with the company’s commitment to the youth and sports.

The program will kick off with a ‘School Donation’ campaign that will be taking place from the 15th to the 16th of January 2015 at selected schools in Zambia and Ghana.

Samsung will be donating football infrastructure to the schools such as training equipment and football gear for the students. The ‘Dream Maker’ campaign will end with a ‘Dream Camp’ where the youth will share their experiences and motivate others youth to continue dreaming and never give up.

The campaign will also feature retail activations at selected brand stores where customers will have the opportunity to meet their local soccer heroes and take part in wishing national team’s victory in the Orange AFCON 2015 with Samsung.

“Samsung recognises the importance and passion of football in the continent not only as a spectator sport but more importantly for its role in the social upliftment of our communities. Our sponsorship of the Orange Africa Cup of Nations (AFCON) Equatorial Guinea 2015 is about continuing a successful and fruitful relationship with the African continent. Samsung aims to contribute to society and improve people’s lives, and will continue to invest in up scaling the social improvement to the continent and its people,” says George Ferreira, Chief Operating Officer and Vice President for Samsung Africa.

Samsung gives African’s the experiences and opportunities to share the football passion through the ‘I see your dreams’ campaign. Samsung’s ‘I see your dreams’ video connects with the African passion and pride for football, two of the children who appear in the video are participants of 2013 Samsung’s football youth camp.

The music in the video was performed by Drakensburg Boys Choir in South Africa, and over 100 million online users have watched ‘I see your dreams’ all around the world.

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