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Ghana’s film industry applauds Africa Magic

By: Fred Yaw Sarpong-Daily Express

Abdul Salaam Mumini, Chief Executive Officer (CEO) Venus Films Production and a film maker has applauded Africa Magic/M-Net for introducing Ghana’s Block on DStv to promote Ghanaian movies.

“This is a plus to filmmakers in Ghana because its allow us work hard and produce more good content,” said Abdul Salaam.

He said this when Africa Magic/M-Net officials met the Ghanaian industry players last weekend in Accra. The meeting was to inform the industry players about to the Block which aim is to promote local movies and music.

The Ghana Block channel on the Africa Magic/M-Net is to offer Ghanaian movie and music industry players the opportunity to showcase their quality products to the rest of the world. The Block is finally to take off this November, 2015.

 “Every Ghanaian filmmaker must provide more content and make money from this initiative from Africa Magic/M-Net,” he reiterated.

Abdul Sallam, who has been dealing with Africa Magic/M-Net said he is okay with this initiative. However, he stated that “am expecting that the budget for Ghanaian movie industry will go up after the introduction of the Ghana’s Block.

“Maybe the budget they have for Ghanaian industry will have to be increased and that will even motivate us,” said Abdul Salaam.

He called on his colleagues in the film industry to produce good content, meet the buyers and discuss with them the money involve.

The Ghana Block is currently on test transmission and will start full production on Channel 154 on DStv. The Ghana’s Block will have strictly general Ghanaian content on movies and other entertainment.

The initial 4-hour primetime Ghanaian local content will be extended to more hours, base on quality production generated by the movie and music industry from Ghana.

Mr. Efosa Aiyevbomwan, PR and Talent Lead at M-Net/Africa Magic said this is a huge opportunity for the industry players to take advantage of.

“This is not to say that we do not have Ghanaian movies on M-Net, but what the Ghana’s Block does is to have purely Ghanaian content and not any mix of content,” he added.

Mr. Aiyevgomwan who have discussions with the Ghanaian industry players said they will be able to show more Ghanaian content to the world if they get better quality product from Ghanaians.

According to Aiyevbomwan, because African Magic is known for its quality, they also expect quality content on story line and technical output from Ghanaian industry.

The discussion with the Ghanaian section of industry players was to let them know what M-Net/Africa Magic expect from Ghana’s industry sector.


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