By: Mathias
Amoah
Two
thousand nine hundred (2,900) Maggi Mammies across Ghana have received training
on the importance of nutrition and entrepreneurship.
According
to Nestle Ghana, these Mammies are the retailers in the open markets selling
bouillons and other spices, mostly on table tops. The Mammies were also
educated on the proper use of Maggi products to enable them pass on the
information to consumers.
Daily
Express learnt the workshops were organized as part of the brand’s annual
engagement programme with its traders. About 15,000 of mammies are part of the
success of the brand in Ghana.
The
statement which was signed by the Corporate Communications & Public Affairs
Department of Nestle said the Maggi Mammies earn an income by selling Maggi
products in over 200 markets across the country. The Mammies were introduced to
entrepreneurial skills to help increase their livelihood and support their
families as well.
“Maggi
has been a popular bouillon and seasonings brand in Ghana for more than 50 years.
It owes its success to the fact that it builds on existing local culinary
tastes and contributes to good nutrition among the Ghanaian population,” the
statement.
“Maggi,
with its flavours of shrimp, chicken and onion already contain iodized salt.
Maggi shrimp is also fortified with iron in order to address micronutrient
deficiencies. Iron deficiency, which causes anemia, is very common in Ghana, in
particular among children and women of child-bearing age,” the company stated.
According
to the WHO, one billion people of the world’s population suffer from iron
deficiency anemia.
Speaking
to the Mammies on the importance of good nutrition, balanced diets and culinary
hygiene, Nutritionists from regional hospitals highlighted the importance of
iron, iodine, and other key micronutrients in one’s diet to eliminate the risk
of micronutrient deficiencies.
Mammies
were also told that Maggi bouillons enhance taste with a precise and limited
amount of salt – and that there is no need to add anymore salt during or after
cooking.
The
fortification of affordable, nutritious foods and beverages is part of Nestlé’s
commitment to helping address micronutrient deficiencies. More than 52 billion
individual servings of iodine or iron fortified Maggi bouillons consumed in the
region 2014.
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