By: Fred Yaw Sarpong
Unilever Ghana Limited has introduced three-in-one toothpaste supplementing the existing pepsodent toothpaste on the Ghanaian market.
According to Unilever, the new Pepsodent Triple Protection toothpaste acts as a superior mix (3x) to the existing ones and addresses the needs of health seekers.
Daily Express gathered at the launch of the product that the triple protection (TP) formula provides anti-cavity, whitening and fresh breath benefits. This means that the TP formula prevents the formation of caries, whitens the teeth and provides fresh breath.
Mr. Clarence Nartey, the Marketing Director of Unilever Ghana said cavities affect 60% to 80% of school children and nearly 100% of adults worldwide.
He said, in Ghana, 96% of adults within the ages of 35 to 44 years are affected by periodontal diseases whiles 40% of 12 year olds suffer from decayed, missing teeth, stained teeth and bad breath.
“Not only does tooth decay cause pain and discomfort, but its myriad of symptoms such as discoloured teeth and bad breath have a damaging effect on health and confidence,” he added.
Mr. Nartey said that Unilever Ghana twice daily brushing programme which forms the basis of Pepsodent’s ongoing Brush Day & Night campaign aim to create good oral care habits in children and their parents is going on successfully.
“This campaign has reached approximately 7,000,000 school children in Ghana since its inception in 1995 and is close to its target to change the behavior of 50 million people in the world by 2020, as outlined in the Sustainable Living Plan,” said Mr. Nartey.
He explained that the new pepsodent contain a superior mix of calcium-fluoride, and fresh mint to provide users with three levels of protection to fight against cavities and strengthen the tooth enamel, maintain the natural whiteness of user’s teeth and give them fresh breath.
Dr. Chloris Adadevoh, the Past President of Ghana Dental Association said oral health is an integral part of general heath and Unilever’s partnership with the Ghana Dental Association, Ghana Health Service (GHS), World Dental Federation and the Ghana Educational Service is a demonstration of their relentless efforts in bringing good oral healthcare to the doorsteps of Ghanaians.
She said Unilever has been collaborating with the GHS since the 90s in providing support for school programmes and outreach services countrywide. “Unilever has continually undertaken research to improve on their product to match renowned brands all to the benefit of all people.