By: Fred Yaw Sarpong
The
Chartered Institute of Marketing, Ghana (CIMG)’s annual strategic marketing
conference will take place at the Golden Tulip hotel in Accra between October
26 and 27, 2016.
The
conference is part of the institute’s mission to improve on the performance of
marketers, professionals and administrators within corporate Ghana. The theme
for the conference; “Democracy and National Cohesion: Marketing a new Political
Paradigm.”
Mr.
Kwabena Akuamoah Agyekum, the Executive Director of CIMG said the conference
seeks to promote the CIMG advocacy mission to impact on professional, corporate
organizations and officialdom.
He
mentioned that four resource persons are billed to present papers over the two day
event covering very exciting and insightful segments of the theme under the
chairmanship of the Marketing Woman for Year 2015, Ms. Maidie Elizabeth Arkutu,
Managing Director of Unilever and Dr. Doris Dartey, a Media Consultant. Mr.
Agyekum said the speakers will include Mr. Komi S. Klu, Financial Services
Executive.
He
will speak on managing political risk in sub-Sahara Africa. Discussants are:
Professor Kwame Gyeke of University of Ghana; Nana Osei K. Darkwa, President of
the Ghana Technology University College; and Mrs. Helen Annan, Chief Executive
Officer (CEO) of Brand Ghana.
He
said the participants will include politicians, professionals, civil society
organizations and other groups of people.
“We
appeal to all stakeholders to join us to make the event a successful one by
promoting peace that is needed for politicians to rule, professional to
practice their professions and civil society to engage in their daily
activities in serenity,” he added.
“We
are aware that your interest for a peaceful Ghana is paramount and therefore
urge you to make time out of your busy schedule to join us in this patriotic
crusade,” he urged the politicians.
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