Skip to main content

Maggi educates women on nutrition across Africa


Nestlé’s Maggi Cooking Caravans are travelling through Central and West Africa to provide nutritional expertise, culinary hygiene advice and healthy eating cooking tips to consumers and ‘Maggi mammies’.

Nearly 3.7 million consumers of whom over one million are Maggi mammies which includes women sellers in the open markets in Cameroon, Côte d’Ivoire, Ghana, Nigeria, Mali, Burkina Faso and Senegal are learning about balanced nutrition and cooking safety.

In Ghana, the company has organized a series of consumer engagement forums to educate consumers on the proper usage of its Maggi bouillon.

They are doing this through interactive cooking demonstrations, women’s forums, group discussions and presentations on micronutrient fortification to combat the prevalent global problem of micronutrient deficiency, in which children and women of childbearing age are particularly at risk.

Shared benefits

In Côte d’Ivoire for example, more than 15,000 Maggi mammies are currently selling iodized salt and iron Maggi bouillons and spices for Nestlé.

As part of the Maggi Loyalty Programme, the company funds training for Maggi mammies on the importance of good nutrition, balanced diets and cooking hygiene. In turn, they then pass on this knowledge to consumers as well as helping to improve people’s nutrition through fortified Maggi products.

Iit also provides Maggi mammies with financial independence. In some countries like Côte d’Ivoire, they benefit from services like vaccinations and literacy programmes.

Maggi mammie

Saly Kone, a mother-of-one who works in Abobo market in Abidjan, Côte d’Ivoire, is one of the thousands of Maggi mammies who are involved in the programme.

She started her own business about 17 years ago as a spice seller and began selling Maggi tablets to help her new and existing customers get better nutrition.

Due to its success, she took over the family business. “Today I make enough to have financial independence and take care of my daughter on my own,” said Saly, adding that “my wish is to be able to give her access to full time education.”


Comments

Post a Comment

Popular posts from this blog

Shortage of weighing cards hit major hospitals in Accra

By: Fred Yaw Sarpong- Daily Express There is scarcity of Child Health Records Book (weighing cards), in some major public hospitals in the capital, information reaching the Daily Express indicates. Checks by this paper revealed that while some of the hospitals have being encountering the shortage for about a year now, others started experiencing it six months ago. In place of the Child Health Record Book (weighing card), the nursing mothers are given a single card on which information of children are recorded on it. Those hospitals identified are the Korle Bu Teaching Hospital, Korle Bu Polyclinic, Kaneshie Polyclinic, Adabraka Polyclinic and the Ridge Hospital. At the Korle Bu Teaching Hospital, the nursing mothers are given yellow cards in place of the weighing cards. The Public Relations Secretariat at the Korle Bu Teaching Hospital said such information has not come to their notice and for that matter they cannot comment on it. “We do not have some
Post a Comment
Read more

90 African Journalists entertain by Disney Africa

By: Fred Yaw Sarpong- Daily Express Mauritius Disney Africa welcomed 90 journalists from across Africa to their first ever showcase to media from the continent, at this year’s Multichoice Africa Content Showcase Extravaganza. On Thursday 3 September, guests received a Disney Movie ticket which gained them entry to the special outdoor screening, set under the stars on the lawns of the idyllic Outrigger Beach Resort in Mauritius . After receiving their own Disney picnic basket and blankets, full of delicious treats and filling food, the guests made their way to the seating area, replete with comfortable chairs and loungers. Once the Disney fans were settled, the vast outdoor screen lit up and the evening’s festivities were well under way. A welcome speech by Deirdre King, Head of Marketing for the Walt Disney Company Africa, preceded the screening of two animated shorts. The first, the Academy Award-nominated Get a Horse, featured Disney favourites like Mickey, Minni
Post a Comment
Read more

ABL launches chibuku super in Bolgatanga

By: Fred Yaw Sarpong sarpong007@gmail.com Accra Brewery Limited (ABL) has officially launched the Chibuku Super drink at Bolgatanga in the Upper East region with the aim of reaching a lot of customers. Mr. Thomas Nii Ponku, Supervisor in charge of Chibuku Super at ABL told Daily Express that the management decided to launch the Chibuku Super drink in the Upper East region because they’ve realized it is similar to a traditional drink in the region. “Chibuku is like a well developed pito, a traditional drink made from fermented millet or sorghum in the Northern part of Ghana. So the idea is to provide them with similar drink,” he added. Mr. Nii Ponku disclosed this when members of the Institute of Finance and Economic Journalists (IFEJ) toured the facility of ABL to acquaint themselves with the expansion project at the factory. He mentioned that after a feasibility study, they realized there is a potential market for the product in the northern part of Ghana
Post a Comment
Read more