Skip to main content

Maggi educates women on nutrition across Africa


Nestlé’s Maggi Cooking Caravans are travelling through Central and West Africa to provide nutritional expertise, culinary hygiene advice and healthy eating cooking tips to consumers and ‘Maggi mammies’.

Nearly 3.7 million consumers of whom over one million are Maggi mammies which includes women sellers in the open markets in Cameroon, Côte d’Ivoire, Ghana, Nigeria, Mali, Burkina Faso and Senegal are learning about balanced nutrition and cooking safety.

In Ghana, the company has organized a series of consumer engagement forums to educate consumers on the proper usage of its Maggi bouillon.

They are doing this through interactive cooking demonstrations, women’s forums, group discussions and presentations on micronutrient fortification to combat the prevalent global problem of micronutrient deficiency, in which children and women of childbearing age are particularly at risk.

Shared benefits

In Côte d’Ivoire for example, more than 15,000 Maggi mammies are currently selling iodized salt and iron Maggi bouillons and spices for Nestlé.

As part of the Maggi Loyalty Programme, the company funds training for Maggi mammies on the importance of good nutrition, balanced diets and cooking hygiene. In turn, they then pass on this knowledge to consumers as well as helping to improve people’s nutrition through fortified Maggi products.

Iit also provides Maggi mammies with financial independence. In some countries like Côte d’Ivoire, they benefit from services like vaccinations and literacy programmes.

Maggi mammie

Saly Kone, a mother-of-one who works in Abobo market in Abidjan, Côte d’Ivoire, is one of the thousands of Maggi mammies who are involved in the programme.

She started her own business about 17 years ago as a spice seller and began selling Maggi tablets to help her new and existing customers get better nutrition.

Due to its success, she took over the family business. “Today I make enough to have financial independence and take care of my daughter on my own,” said Saly, adding that “my wish is to be able to give her access to full time education.”


Comments

Popular posts from this blog

PIAC told to go to court to enforce recommendations

By: Fred Yaw Sarpong
sarpong007@gmail.com

The Public Interest and Accountability Committee (PIAC), the mandated body to monitor the use of Ghana’s oil revenues has been asked to go to court to seek strict compliance of the laws covering accountability of oil funds in the country.

According to Dr. Steve Manteaw, the Campaign Coordinator for ISODEC and a member of the PIAC , it’s time for PIAC as a body to consider going to court to compel institutions responsible for managing Ghana’s oil revenue to answers some questions concerning the expenditure of oil funds.

He pointed out that there are several recommendations made by the PIAC in its past reports on management of petroleum revenues, and a lot of these recommendations has received no positive response from the institutions concerned.

He disclosed this to the Daily Express at a three-day workshop on Interrogating the 2016 Semi Annual PIAC Report at Koforidua in the Eastern Region.

The workshop was organized by the Institute of Financ…

BoG shuts down two financial institutions

The Bank of Ghana has closed down two financial institutions in the country. This was after the central bank investigation revealed that the two companies were operating without approval.

The two companies were Agro Development Fund Services Limited (ADFSL) and Hebron Financial Investment Limited (HFIL).

The Daily Express gathered that the ADFSL was asked to stop operating after the central bank realized the institution had not been licensed to take deposit from the public.

A statement from BoG said the ADFSL continued to operate despite the orders from the Bank of Ghana. It however closed down ADFSL’s operation until further notice.

The Bank of Ghana said that the ADFSL is located at Asufufu, opposite the Sunyani Traditional Council in the Brong Ahafo region.

“The decision to close down ADFSL is in furtherance of section 20(2) (g) of the Banks and Specialized Deposit-Taking Institutions Act, 2016 (Act 930). Bank of Ghana has investigated ADFSL thoroughly and has concluded that its a…

Graphic Communication Group staffs petition GJA Election Dispute Adjudication Committee

Some staffs of the Graphic Communications Group have petition the Election Dispute Adjudication Committee of the Ghana Journalists Association (GJA) concerning their grievances covering issues affecting the association.
The staffs of the company seeks some clarification on the mandate of the current executives of the association.

BELOW IS THE FULL STATEMENT (Not edited)
Dear Sir,
DISPUTE ABOUT THE MANDATE OF THE EXECUTIVES OF THE GHANA JOURNALISTS ASSOCIATION AND THE LEGALITY OF THE GJA ELECTIONS OF 2017
We the undersigned write to place before you our grievances covering issues affecting the Ghana Journalist Association, and we hasten to add that our grievances are placed before you in furtherance of our constitutional duty under Article 11 (e) of the 2004 Constitution of the Ghana Journalists Association.
We first of all seek clarification on the mandate of the current executives of the Association to be in office and take decisions to affect the wellbeing and welfare of the Associ…