Testament to the brand’s strong global and local presence, coupled with its innovative products and solutions that are changing the consumer electronics industry, Samsung has climbed the ranks in Interbrand’s Best Global Brands Report for 2012, ranking 9thamong the Top 10 brands for the first time in its history.
George Ferreira, Vice President and Chief Operating Officer (COO) for Samsung Electronics Africa said; “The market growth witnessed by Samsung over the past year is underpinned by our ability to constantly reinvent our product offerings and our ability to innovate and adapt to the changing needs of the global and African market. Being recognised as one of the Top 10 Best Global Brands is evidence of our success.”
Hailed as one of the biggest successes of 2012, marked by an impressive 40% rise in brand value, substantially higher than the industry average of 16%, Samsung have steadily climbed the Interbrand Best Global Brand ranking since 2002, jumping 8 places from 17 in 2011 to 9 in 2012.
The Interbrand brand index method of analysis takes into account the ways in which a brand reaches out to and benefits its organisation.
This includes the attracting and retaining of talent to deliver on what their customer expect from a brand. The three key pillars to this assessment include; the financial performance of the branded products or services; the role of brand in the purchase decision process for consumers; and of course the strength of the brand in the market.
Brands that are selected are therefore strong innovative brands that have responded well to not only the needs of their people and their business, but importantly to the needs of the consumers and the larger world.
“We have expanded our presence on the continent from 15 to 42 countries and we are working hard to build products and programmes for Africa’s unique needs, resources and conditions which to our mind have truly set the brand apart from our competitors. Our focus is one of community and commercial benefit, building both – with equally significant importance,” adds Ferreira. “Our Built for Africa products are premium products that really speak to the understanding that Samsung have around the challenges our African consumers face – from limited resources, electricity and water for example, to needing true innovation that works with the geographical landscape.”
Samsung aspires to create new technologies and innovative products that inspire the world, while delivering new value to enhance the lives of customers, partners and employees. The company continues to fulfil its corporate philosophy as well as its vision - “Inspire the World, Create the Future’ - through their inspirational branding projects and commitment to bringing ‘new and meaningful innovations’ to the global and local marketplace.
“Samsung have and will continue to focus on successfully building products for the needs of Africans, from a Business to Business, Business to Government and Business to Consumer perspective. We are exceptionally proud of this recognition, which reinforces our brand strategy of mapping global brand equity to local outreach - demonstrating that Samsung are not only global players, but certainly highly-rated and respected Africa investors,” concludes Ferreira.