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NCA to protect public from unsolicited calls and SMS



By: Fred Yaw Sarpong- (Daily Express)

The National Communications Authority (NCA) is to introduce a Code of Conduct or guidelines, to help regulate the transmission of Unsolicited Electronic Communications (UECs) via calls or short message service (SMS) in Ghana.

This means that the authority will regulate all calls and SMS that are not requested, welcome or invited by a receiver from the network operators in the country.

When finalized, the guideline will help provide information and framework to communications service providers on sending transactional and non-transactional content to consumers for their protection and in line with existing regulations.
The authority is introducing these guidelines in fulfillment of its mandate as enshrined in the National Communications Authority Act of 2008, Act 769, and Electronic Transactions Act of 2008, Act 772,

In order to develop the guidelines, the authority invited comments and views on the contents of the Code of Conduct or the guidelines from the general public.
The objectives of the UEC Code of Conduct is to guide Mobile Network Operators (MNOs) and Content Providers (CPs) or Value Added Service Providers (VASP) in their operations within the confines of existing laws, policies, rules and guidelines that regulates the communications industry.

Parliament passed the Electronic Transaction Act, 2008, Act 772 in response to consumer concerns about the growing number of unsolicited electronic communications or telephone marketing calls to their mobile phones and the increasing use of automated and pre-recorded messages.

In response, the National Communications Authority (NCA), prepared this code of conduct that requires anyone making a telephone solicitation call to a mobile service user to first seek the mobile service user’s consent; the sender must provide his or her name; the name of the person or entity on whose behalf the call or the SMS is being made; and a telephone number or address at which that person or entity can be contacted;  and to provide the option for the Mobile service user to opt for or out of receiving the information.

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