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Enterprise Life renews commitment with IFEJ Flamingo Awards

By: Fred Yaw Sarpong

The Enterprise Life has pledged to continue sponsoring the Institute of Finance and Economic Journalists (IFEJ) Flamingo Awards.

The Life Insurance Company signed a partnership agreement with the institute to sponsor one of the best business journalists to a summer school in South Africa every year. Already, the company has sponsored two best business journalists to Sanlam Business School in South Africa. This year Enterprise Life will again sponsor another best business journalist to the Sanlam School.

The initial partnership between Enterprise Life and IFEJ Flamingo Awards supposed to expire by the end of this year. But, the company has renewed its commitment with the organizers (Institute Finance and Economic Journalists-IFEJ) of the Flamingo Awards to continue to support the awards.

The Head of Human Resources at Enterprise Life, Mr. Alex Inkoom announced this at the official launched of the 2015 IFEJ Flamingo Awards. The 2015 Awards, which will be held in December, this year is under the theme “Protecting the National Purse”.

Mr. Inkoom said that Enterprise Life renewing its commitment with IFEJ because they believe in equipping young journalists to become good reporters especially in the field of business reporting.

He stated that the Sanlam Summer School offers young business journalists from African the opportunity to acquire skills in business and finance reporting. “Feedback from the two journalists who have benefited from the school is very enormous,” he added. 

This year Enterprise Life will sponsor the Best Business Feature/News Story.

Mr. Samuel Coleman, the Corporate Communications Manager at adb presented a cheque of GHc10,000 as a sponsorship package to support the 2nd Edition of IFEJ Flamingo Awards.

adb, one of the leading banks in the country has been one of the major sponsors of the awards since last year.

Presenting the cheque, Mr. Coleman said the bank is associating itself with the awards because they believe in shaping the standards of financial journalists in the country. “adb pledged it continue support to awards,” he stated.

Other major sponsors include the World Bank and the GIZ/SECO. Meanwhile, Melcom Ghana, Central Security Depository (CSD) of the Bank of Ghana and among others have pledge their supports for the second edition of the IFEJ 2015 Flamingo Awards for Business and Financial Journalism.
In his response, the President of IFEJ, Mr. Lloyd Evans thanked all the major sponsors as well as the new sponsors for their support to the awards and promised to put the packages into good use to inspire and encourage more business journalists in the country to live to expectation.

According to him business and financial journalism has evolved over the years with various media platforms forming part of this development. In spite of this, the level of business and financial journalism has not been the best as most newspaper pages are still filled with public relations material instead of analytical articles.

He said it its quest to improve business and financial journalism to reflect the country’s changing media environment, IFEJ instituted the Flamingo Awards to serve as a platform to raise awareness on the need for reliable, objective and analytical and comprehensive reporting on Ghanaian businesses.

In all 10 competitive categories will be available for IFEJ members to summit their entries. The categories are Best Finance Feature/News Story, Best Business Feature/News Story (Enterprise Life sponsorship), Best Information and Communication Technology (ICT) Feature/News Story, Best Extractives Feature/News Story and Best Agribusiness Feature/News Story (adb sponsorship).

The rest are Best Tourism Feature/News Story, Best Development Feature/News Story (GIZ, World Bank sponsorship), Best Rural Banking/Micro finance/Savings and Loans, Best Business of Health Feature/News Story and Overall Best Business and Financial Journalist (The Ultimate Award).

According to the organizers, the overall best will be given to any entrant who wins Development and any other category.


The closing date for the submission of entries which is opened to only fully subscribed members of the Institute ends on August 7, 2015. Meanwhile, the publication is between July 1st, 2014 and June 30th 2015. 

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