Story by: Fred Yaw Sarpong
e.TV Ghana, one of the renowned television stations in the country has announced September as ‘Made in Ghana Month’ and will officially launch it at the Silver Lounge in Accra Mall.
The month long programme is under the theme: ‘Our products, our pride, our future’, and the celebration will showcase Ghanaian products and services.
The event seeks to highlight and promote industries, products and services originated from Ghana. This is the second year the station is organizing the ‘Made in Ghana Month’.
According to Akwasi Agyeman, Managing Director of Global Media Alliance, owners of e.TV Ghana, the ‘Made in Ghana Month’ buttresses the station’s determination to play a meaningful role in Ghana’s development. E.TV Ghana is a station that believes in Ghana and sees itself as a partner for development. We are committed to this and will do all in our power to ensure that Ghanaian products are promoted’.
As part of the activities of marking the ‘Made in Ghana Month’, series of events to be held in the month include Ghanaian movies, expose on Ghanaian companies and Ghanaian fashion and food.
A Public Forum on making Ghana products competitive will be held. There will be both on-air and off-air programs which will discuss how to market Ghanaian products and services locally and internationally.
Last year, popularly-acclaimed old Ghanaian movies were shown at the Silverbird cinemas. The movies include Ghanaians old movie ‘I Told You So’.
Also were “Ghanafest”, an exhibition of Ghanaian Products, Expertise and Services to climax the month-long activities.
The station also gave 60 percent reduction in advertising fee on its channel for all local companies and individuals whose activities are geared towards promoting what is Ghanaian.
Last year’s project was in partnership with the Association of Ghana Industries (AGI), Ministry of Tourism, Ghana Investment Promotion Center (GIPC), and among other relevant bodies.