African Business magazine, in
partnership with brand Africa, Brand Finance Africa and TNS release the full
results of their exclusive survey highlighting a full listing of Africa's most
valuable brands.
As revealed last month at the
African Business Awards, an awards ceremony organised by African Business
magazine, Brand Africa awarded MTN and Coca Cola the prize for the best brands
in Africa.
In the November issue of pan-African
monthly African Business, for the first time, the full findings of a survey
conducted by Brand Africa in partnership with Brand Finance Africa and TNS are
exclusively listed by category and country.
Africa's most valuable brands are
dominated by South African brands, MTN, and three retailers: Woolworths,
Shoprite and Pick n Pay. The Nigerian Globacom comes in at number five with two
drinks companies taking the next two spots, Castle beer and Tusker.
The survey was conducted in two
parts – one studies the most admired brands on the continent and the other
looks at the most valuable brands operating in Africa.
One surprising finding is that
brands originating in Africa are not only holding their own against
international household names, but in some instances outperforming international
brands. While brands such as Nike and MTN rule the roost, the high placing of
expensive brands such as Rolex reflects the growing trend in Africa towards the
high-end of the luxury market.
The rankings published by African
Business have major implications as they demonstrate why some brands are
regarded more highly than others by consumers. The information has been
welcomed not only by the brands and brand architects but also by shareholders,
investors, marketers, advertising agencies, consumer groups and the media as
they provide an easily navigable chart of the current state of the consumer
market in Africa.
You can read the full version of
this revealing survey in the November issue of African Business, now available
in newsstands.
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