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While regional operations will be headquartered in Dubai, Ford will maintain regional offices in both South Africa and Dubai



Leading the new Ford Middle East and Africa region is Jim Benintende, a 36-year Ford veteran who will oversee operations in all 47 markets. Benintende has significant experience in the Middle East and Africa region, most recently as director, Ford Export Operations and Global Growth Initiatives. He also previously served in the Ford Middle East and North Africa region in various roles from 1994-2006.

“Our intention is to grow the Ford business while staying true to our principles of being active and supportive members of the community in the Middle East and Africa,” said Jim Benintende, president, Ford Middle East and Africa. “Under the One Ford strategy, we will be able to leverage our global vehicle and technology portfolio, and our scale to better serve customers in this important and dynamic region.”

Strong Ford Growth in the Middle East

Ford has a strong heritage in the Middle East as well, with more than six decades of presence in the region. The company has increased its sales for the Ford and Lincoln brands in the region by nearly 60 percent during the past four years.

In the first three quarters of this year, Ford Middle East has already recorded strong sales with a nearly 20 percent increase compared to the same period in 2012.  The strong performance is brought by customers’ continued confidence on Ford and Lincoln vehicles complemented by massive dealer expansions across the region, according to the company. 

In the past three months alone, several Ford dealers have opened new facilities in a number of markets, including Al Tayer Motors with its new dealership in Sharjah, UAE. In total, there are more than 60 new Ford and Lincoln sales and service facilities currently in process region-wide to serve the expanding Ford and Lincoln customer base.  


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