Skip to main content

ABL and Voltic unveil trendy malt brand-beta malt

Accra Brewery Limited, (ABL), in collaboration with its sister company, Voltic (GH) Limited (Voltic), has officially launched Beta Malt, months after the soft launches of the brand in Kumasi, Bolgatanga, Tamale and Wa.

The event which was characterized by glitzy moments of entertainment, at the ABL’s Club 31 premise also saw the official unveiling of Mzvee as the brand ambassador of the non-alcoholic beverage.

Prior to the commencement of the event, trade partners of the two companies consisting, Key Distributors, Wholesalers and Retailers were conducted round ABL’s newly inaugurated multi-million dollar packaging facility.

The novel product which is produced with the finest raw materials was designed with a touch of class, having been packaged on the newly installed state-of –the- art, UD$15m Sparkling Soft Drink (SSD) Packing line, which produces 32,000 bottles per hour.
The brand which adds to ABL’s non-alcoholic brand portfolio has been designed in a handy 330ml PET pack offering consumers and customers convenience at an affordable price.

Speaking at the event, General Manager of Voltic, Phil Redman reaffirmed the two companies’ commitment to actively drive superior growth by focusing on the needs of the consumers, customers and communities which include affordability and convenience.
He added that the introduction of Beta malt onto the Ghanaian market lends credence to the fact that ABL and Voltic Ghana were major forces in the alcoholic and non-alcoholic industry in the country.

“Providing a high quality malt in PET is not easy, and today is the culmination of a number of years of hard work. We have learnt from our past experience and other SAB Miller businesses around the world and invested $15m in a world class production facility.
The ultramodern new plant is a testament to our drive to invest in quality and bring innovation to the Ghanaian market.”

Miss Ama A. Armah, Brands Manager of Beta Malt expressed appreciation to Ghanaians for supporting both ABL and Voltic in their many years of operations in Ghana.

‘‘Both companies will work diligently to justify the trust Ghanaians have reposed in our brands in our many years of successful operations in the country’’, she assured.

Rationalizing the choice of Mzvee, Ms. Armah, indicated that the company took into accounts the professionalism and the strides of the relatively young career of Mzvee, stressing that such values were akin to that of the new Beta malt brand.
‘‘It is therefore not out of place the choice of this young achiever for a brand ambassador, she added’’.

Mzvee expressed appreciation to the company for the confidence reposed in her, promising to leverage her high youth following to further the marketing objectives of Beta Malt.

The novel Beta Malt will be marketed by both companies at retail price of Gh¢2.50. Beta malt can be enjoyed by all consumers and be purchased across the country from pubs, bars and other sales outlets.
 

Credit: peacefmonline.com

Comments

Popular posts from this blog

PFM Act to guide local government authority borrowing

By: Fred Yaw Sarpong
The bill, Public Financial Management (PFM) Act 921 which has been passed into law by Parliament is to guide public institutions especially the local government authority borrowing. The law was pass on 3rdAugust, 2016
According to the law, local government authority, a public corporation or state-owned enterprise is liable for the debt and other obligations without recourse to Government, unless otherwise explicitly guaranteed by Government in accordance with this Act.
Madam Eva Esselba Mends, the Chief Economic Officer and Group Head of PFM at the Ministry of Finance told the Daily Express that the law involves a lot but it also give instruction to how state institutions can borrow especially with the  local government authority.
She mentioned that there is no specific law in place that gives direction as to what local authority can do when it comes to borrowing by the authority. Other public corporations sometimes borrow with huge amount for their operation but loca…

Tigo donates 540 tablet phones Death and Birth Registry

By: Sarpongs.blogspot.com 
Tigo Ghana has presented 540 tablets phones with internet connectivity to the Births and Deaths Registry (BDR) for the pilot phase of the automated birth registration programme.
This form parts of Tigo’s strategic focus to accelerate birth registration in Ghana through mobile technology. Tigo in partnership with UNICEF is providing this technology platform.
A statement from Tigo stated that the tablets will allow birth registration attendants from the Births and Deaths Registry to electronically capture details of all new births in 300 communities across Ghana.
The automated birth registration programme which was launched in May this year, is expected to make a significant contribution to an improved national average registration rate, an increase from 65 percent of all children under age one to at least 75 percent by the end of 2017.
According to Tigo, a successful pilot will also contribute to progress under Ghana’s National Civil Registration and Vital Statist…

Vodafone fined a record £4.6 million for IT blunder

A top-up error left pay-as-you-go customers out of pocket and complaints were mishandled
Vodafone has been fined a record £4.6 million by the telecoms watchdog forleaving thousands of customers out of pocket in a disastrous IT blunder.
Ofcom found that the operator mishandled complaints and failed to pay into the accounts of more than 10,000 pay-as-you-go customers when they topped up their credit.
The top-up error, which cost customers £150,000 over 17 months in 2014 and 2015, stemmed from the moving of 28.5 million accounts to a new billing system.Errors in billing data and price plans caused so much protest that it made Vodafone the most complained-about mobile network in Britain.The technical issues were resolved by April 2015 and all accounts are now on the new system, Vodafone said.
Lindsey Fussell, Ofcom’s consumer group director, said:“Vodafone’s failings were serious and unacceptable, and these fines send a clear warning to all telecoms companies.”
The company says that it has ref…