Skip to main content

Our focus at M-Net is about telling local stories- M-Net CEO

By: Fred Yaw Sarpong- Daily Express

The Chief Executive Officer (CEO) of M-Net, Mrs. Yolisa Phahle has stated that their focus is about telling local stories in all local languages for viewers across the continent. 

“We are constantly looking at ways to increase our investment and offering to ensure we tell more African stories through the eyes of local producers and actors.  We currently produce in nine languages and have local channels telling local stories in East, West, and Southern Africa,” said. Mrs. Phahle.

According to her, M-Net believe that there are more stories that need to be told in more languages. 

“Currently we are focusing on the Africa Magic channels in West Africa, the Maisha Magic channels for Kenya, Tanzania and Uganda, Zambezi Magic for the English-speaking SADC region and Jango Magic for our Portuguese markets in Angola and Mozambique.  The Mzansi Magic and kykNET channels tell local South African stories,” she mentioned.

While celebrating Africa Month, the Daily Express and two other journalists from Ghana, Nigeria and Malawi got the opportunity to interview Mrs. Yolisa Phahle to discuss their involvement on how local TV content successfully showcases African stories from an African perspective.

After two years of managing M-Net and touching on some of the challenges she face, Phahle said challenges are inevitable in any business. “The key is to find solutions that improve the viewer experience, that surprise, delight, entertain and inform audiences.”

She said M-Net is no stranger to challenges. “We have had a few difficult moments this year but seek to learn valuable lessons that can help us improve what we offer viewers in the long-term,” she added.

“Our Africa Magic, East Africa SADC and Portuguese channels have been impactful in their respective markets. The Africa Magic Viewers’ Choice Awards which has affectionately become known as the Oscars of Africa, is a testament to growth of our African footprint, as the number of awards, quality of productions and categories have increased year on year,” Phahle stated. 

She pointed out that they seek to work with local partners in every market, to add value to the countries in which they operate and this remains a priority to them.

She emphasized that their strongest impact continues to be the opportunities they offer to film makers and producers and the continued investment into local production companies to produce content made by Africans for Africa.  “As a group our investment in local sport and local content is testament to our desire to make a meaningful contribution,” she noted.

Answering a question whether they are not targeting a specific market, Mrs. Phahle said the M-Net channels through MultiChoice operations in nearly 50 countries and they offer content in nine languages. “Our focus is not just on the big markets, but focusing on being a diverse and representative African brand.  This year, there is a big focus on Zambia and Tanzania, our investment in Mozambique is also representative of our commitment to the continent,” she mentioned.

Moving away from been a South African company, she noted that they are employing people on the ground in the countries where they operate.  “We have channel managers from Angola, Tanzania, Kenya, Zimbabwe and will continue to work with a diverse and representative group of people from across the continent.”

Answering questions on how programmes on M-Net will advance the course of women, she noted that “it is important that we showcase stories which represent diverse female characters that reflect the lives of a wide variety of women.  We also seek to tell stories that contain inspirational women who overcome major obstacles as these stories are motivational, educational and resonate well with our audiences.”

She announced that there will be no Big Brother Africa show this year. “This year we have produced Big Brother for Angola, at this stage we do not have plans for Big Brother Africa,” she added.


Popular posts from this blog

Deputy AG sues Facebooker over 'malicious' Ameri deal

The Deputy Attorney-General and Member of Parliament for Bolgatanga East, Mr Dominic Ayine has filed a defamation suit at an Accra High Court against a Facebook commentator, Evron Hughes.
In Mr Ayine’s statement of claim, sighted by Graphic Online, he accused Mr Hughes of defaming him in a post he authored and published on Facebook on December 21, 2015, titled “RE: AMERI TRANSACTION”.
According to the Deputy A-G, the “false and malicious” post has provoked “public disaffection” against him and exposed him to public ridicule and contempt.
Describing Mr Hughes as a “self-styled social media blogger and a social commentator”, Mr Ayine said the Facebook post had brought his hard-won reputation “as a respected politician, teacher and lawyer” into “hatred, ridicule, odium, discredit, contempt, opprobrium and reproach”.
The Deputy A-G said the “defamatory words” were authored with the sole intent to reduce him in the estimation of all right thinking Ghanaians, adding that he had received numerou…

Meet Ghanaian female shoemaker

The Saint Ozwald shoe brand

By: Fred Yaw SARPONG
The Daily Express

From her humble beginning in Sunyani in the Brong Ahafo region, a senior high female graduate from the Twene Amanfo Senior high in the Brong Ahafo Sunyani and a Ghanaian now boasts of being one of the most popular Made-in-Ghana shoe brands and has the most number of celebrity endorsements.
Sandra Ozwald, CEO of Saint Ozwald

After Sandrah Ozwald completed school in 2013, her parent couldn't have enough money to help her continue school so she planned to do something for herself by selling ice cream, groundnut cakes or food. Back at the senior high, Sandra used to make groundnut cakes, condensed toffees and ice cream to support herself since her mother couldn't provide all for her.

With 12 siblings and the only girl child (2nd born) among them, and whiles planning which of these to sell, Sandra attended a friend’s wedding and the grooms shoe looked so attractive to her.

According to her, the groom’s shoes were Ma…