By Fred Yaw Sarpong
Mahama Issah, a Documentation and
Research Officer at Copyright Office in Accra has said that, for a company to
promote its business, it must create good brand, industrial design and
trademark in order to use them to protect its products from imitation and
unfair competition.
In Ghana most Small and Medium Enterprises
(SMEs) are not expanding because they do not use Intellectual Property (IP) to
protect their business, no linkage between tertiary institutions and SMEs and
couple with lack of funding or grants from corporate institutions.
Many SMEs in other developing
countries due to globalization of trade use intellectual property to protect
their businesses. Almost every SME has a trade name or one or more trademarks,
designs and should consider protecting them.
Issah, who disclosed this in an
interview, said intellectual property such as trademark, industrial design and
brand are used by businesses as corporate marketing strategy, and the brand and
design should be developed in order to attract customer and develop a loyal
clientele.
According to him, it is very
important for SMEs to make sure that customers know their products and they can
be identified to be owners. ‘So there should be conscious afford to make
consumers feel good and have good perception about the products, this can be
done through advertisement,’ he added.
The process through which
intellectual property rights (IPR) contributes to the success of SMEs is
complex and needs to be understood in the context of business strategy and the
ways technology is transferred and used by the SMEs.
Issah was of the view that, if SMEs
are using IP that belongs to others, then they should consider buying it or acquiring
the rights to use it by taking a license in order to avoid a dispute and
consequent expensive litigation.
He indicated that, if SMEs are involve
in such activity it infringe on IP owners right of their trademark, designs, or
Copyright of those companies.
He stated that if SMEs hope to grow
and expand their businesses then they should get creative and avoids infringing
on the IP rights of other companies. ‘SMEs which engage in such acts may be
drag to court one day, so they must desist from such practice, for ignorance of
the Law is no excuse,’ said the Copyright Officer.
He then called on relevant agencies to
sanitize those SMEs to stop such practice, so that it will help curb the
further spread of the disease among the industry players.
He also urged the Government to strengthen
management of Microfinance and Small Loans Centre (MASLOC) to increase in
funding to SMEs. ‘This will foster the development of indigenous
entrepreneurship and reinforcing employment creation throughout Ghana,’ said
Issah.
Comments
Post a Comment