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Nokia introduces Asha ICE range devices



By: Yaw Sarpong

Nokia has successful introduced range of Asha devices with the addition of three new phones. These are Asha 500, Asha 502 and Asha 503 which come encased in a glamorous and beautiful crystal layer.

The devices launched in Lagos, Abuja, Benin and Port Harcourt features a new unique innovation known as layered design, achieved using the ‘dual shot’ technique which is unique to Nokia. The devices will soon be launch in Ghana.

It combines an inner layer of bold, bright colour surrounded by crystal-clear transparency. The combination adds a distinctive look to the phone’s monobody design, as well as durability. The high-end design is a clear differentiator, as are the craftsmanship and attention to detail.  

Head of Marketing, Nokia West and Central Africa, Deborah Shepard said the new devices will be available for Nigerian customers in Easy Swap dual SIM and single SIM variants.

She noted that the Easy Swap Dual SIM technology which is unique-to-Nokia allows people to switch between SIM cards on the go, to get better tariffs or alternate between SIM cards for SMS, voice and data, without having to turn off the device.

“In addition to the stunning new look, the Asha ICE range boast of new features and apps that will impress our customers such as the amazing swipe feature that enables people take pictures with a single swipe and share instantly on their social network with a simple tap, its colourful variants and most importantly,  its affordability. For the first time, WhatsApp will also be available to Asha Platform devices along with other popular chat and messaging apps already available for Asha Platform devices, such as WeChat, Line, eBuddy and Nimbuzz” Shepard added.

While the Asha 503 will be available as single SIM device, the Asha 500 and 502 will also be available in single SIM and Easy Swap dual SIM. The devices feature the updated Fast lane home screen, a unique, second screen that acts as a shortcut to the phone’s recently accessed apps, features and content, as well as future activity, such as calendar appointments.

The updated screen enables live updates, which alert people to new activity through notifications on Fast lane.

By clicking on the Fast lane item with new notifications, people will be directed to the relevant post, so they never miss an important update. Fast lane can be further personalised and made more private by selecting what content can appear on-screen, and by deleting unwanted Fast lane items, on the go.

The Nokia Asha range was introduced into the Nigerian market in 2012 and since then has experienced massive acceptance with deep market penetration in the country. Nokia has continued to expand the Asha range with smart and colourful devices embedded with cool features and applications that appeal to its customers across the country.

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