By: Fred Yaw Sarpong
Standard Chartered Bank and Visa, one of the world’s largest retail electronic payment networks, have entered into a partnership to offer 2014 FIFA World Cup rewards to customers in Ghana in a promotion dubbed, ‘Experience Brazil Live’.
The relationship will offer the Bank’s Visa card customers an opportunity to win a trip for two package to watch the Ghana Black Stars compete for honours in Brazil when the tournament commences in June this year, courtesy of Visa.
Every FIFA World Cup year presents varied opportunities for businesses and the Bank intends to use the platform to reward customer loyalty and also project its strategy of being the digital main Bank in the country.
The promotion, which starts on 21 February, 2014 and ends on 30 April, 2014, requires all new and existing Visa Gold, Platinum and Infinite card holders to use their Visa debit cards online and at points of sale terminals within or outside the country when paying for goods and services in order to accumulate points.
The customer with the highest number of points at the end of the promotion wins a 3-night trip for two to the FIFA World Cup, courtesy of Visa, official FIFA World Cup partner in Brazil.
The package also includes a ‘Stadium tour’, a Visa FIFA Four-star hotel accommodation treatment, a Visa event team support staff and US$300 Visa prepaid money card.
In his remark, Kweku Bedu-Addo, Chief Executive Officer (CEO) of Standard Chartered Bank Ghana Limited said ‘the vision of a cashless society in Ghana is something we are passionate about as a Bank. We believe that to collectively attain this height, a concerted effort has to be made by financial institutions such as ours. This campaign is one key step in realizing this dream. As a Bank, rewarding our customers is a gesture that will continue to define the way we treat loyalty – it is an ethos that sits well with our business strategy and our brand promise, Here for good”.
Standard Chartered was one of the few banks in the country to introduce the Visa card payment platform in 2001 and currently issues Visa premium cards such as Gold, Platinum and Infinite, bringing benefits such as convenience to customers, reliability and offering emergency cash when in distress.