Access Bank (Ghana) is partnering the Ministry of Youth & Sports to promote Ghana during the 2014 FIFA World Cup in Brazil.
The Bank together with the ministry will be creating a Ghana Village in Brazil during the biggest soccer fiesta in the world to help position Ghana as a trade, tourism and investment destination.
The partnership will also be extended to soccer enthusiasts by making it possible for millions of Ghanaians to catch the World Cup euphoria at various theme parks to be dotted across Ghana.
The sector Minister, Hon. Elvis Afriyie Ankrah, indicated that the partnership with Access Bank is a collaborative effort with the Ghana Investment Promotion Centre (GIPC) and the Ministry of Tourism.
He explains, “This is the third time we are going to the World Cup and we are building on the knowledge and experience of the last two. The World Cup is one of the biggest platforms one can use to market a country; so beyond the football we want to create a Ghanaian village to market Ghana's investment and tourism potential to the world.”
Explaining the motive behind deal, the Bank’s the Managing Director, Dolapo Ogundimu noted that as a business, his outfit have a stake in the Ghanaian economy and the World Cup is the biggest platform to project Ghana; therefore we will continue to support initiatives to improve the fortunes of this country.
“It is my expectation that this gesture will stimulate the desired effect in projecting Ghana as a soccer nation with great potential for investment and tourism”.
Mr. Ogundimu also revealed that Access Bank will be making available its Visa Prepaid cards to the thousands of soccer fans and cheer groups that will be travelling to Brazil.
According to him, “with our Visa Prepaid Cards, soccer fans need not worry about how to carry, secure and spend their monies at the World Cup. They only need to load their cedis onto the card and withdraw in Brazilian Real during the tournament”.
Access Bank in recent times has partnered credible organizations to organize programmes that have a direct impact on the business environment in Ghana, the latest being the “2014 Ghana Economic Forum” and the “2013 Africa Innovation Forum”.
The Bank has over the years also demonstrated its commitment to responsible business practice and social responsibility through initiatives and programmes that focus on education, health, sports, arts & culture and the environment. One of such initiatives is its Employee Volunteering Programme which won it the 2010 Most Socially Responsible Bank of the Year Award.