By: Mathias Amoah
Nestlé Ghana was named the winner of the coveted Ghana CSR Awards for its Creating Shared Value (CSV) initiatives at a ceremony held at in Accra.
Nestlé’s Creating Shared Value was recognized as a sustainable way of doing business in line with the objective for which the Awards were instituted.
“CSV is embedded in the core business strategy of the company as a way of doing business with integrity, going beyond sustainability and compliance”, said Aaron Fenu, Corporate Communications and Public Affairs Manager, Nestlé Ghana.
A statement from the company stated that, Nestle Ghana commits to create value along the entire value chain, for both its shareholders as well as for the communities they engage with, employees, suppliers and society.
‘This is different to philanthropy or Public Relations ethics. It is a business model for engaging a sustainable future and for ensuring profitability for business and sustainable growth for society,’ the statement noted.
The prize specifically recognized two CSV initiatives: the Healthy Kids programme and the Grains Quality Improvement project.
According to Nestle Ghana, the Healthy Kids is a global programme aiming to promote nutrition education, good nutritional practices, healthy lifestyles and physical activity among schoolchildren. It has been running in Ghana since 2011.
However, the Nestlé Grains Quality Improvement project trains farmers in Northern Ghana on techniques to improve the quality and quantity of the grains and cereals they produce. In addition to Nestlé Ghana, other winners were Stanbic Bank, MTN, OLAM, Fan Milk, and Huawei.
The CSR activities of these companies have been published in the Ghana CSR Diary, Ghana’s only free CSR magazine, widely distributed to the media, business executives, companies, government agencies, international development agencies, selected school libraries and civil society organizations.
The Awards are endorsed by the AGI, the Ghana Chamber of Commerce and Industry (GCCI), Integriti PR and many local and international media organizations across the West African sub-region.