By: Mathias Amoah
Nestlé
Ghana was named the winner of the coveted Ghana CSR Awards for its Creating
Shared Value (CSV) initiatives at a ceremony held at in Accra.
Nestlé’s
Creating Shared Value was recognized as a sustainable way of doing business in
line with the objective for which the Awards were instituted.
“CSV
is embedded in the core business strategy of the company as a way of doing
business with integrity, going beyond sustainability and compliance”, said
Aaron Fenu, Corporate Communications and Public Affairs Manager, Nestlé Ghana.
A
statement from the company stated that, Nestle Ghana commits to create value
along the entire value chain, for both its shareholders as well as for the
communities they engage with, employees, suppliers and society.
‘This
is different to philanthropy or Public Relations ethics. It is a business model
for engaging a sustainable future and for ensuring profitability for business
and sustainable growth for society,’ the statement noted.
The
prize specifically recognized two CSV initiatives: the Healthy Kids programme
and the Grains Quality Improvement project.
According
to Nestle Ghana, the Healthy Kids is a global programme aiming to promote
nutrition education, good nutritional practices, healthy lifestyles and
physical activity among schoolchildren. It has been running in Ghana since
2011.
However,
the Nestlé Grains Quality Improvement project trains farmers in Northern Ghana
on techniques to improve the quality and quantity of the grains and cereals
they produce. In addition to Nestlé Ghana, other winners were Stanbic Bank,
MTN, OLAM, Fan Milk, and Huawei.
The
CSR activities of these companies have been published in the Ghana CSR Diary,
Ghana’s only free CSR magazine, widely distributed to the media, business
executives, companies, government agencies, international development agencies,
selected school libraries and civil society organizations.
The
Awards are endorsed by the AGI, the Ghana Chamber of Commerce and Industry
(GCCI), Integriti PR and many local and international media organizations
across the West African sub-region.
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