By: Fred Yaw
Sarpong- Daily Express
Mauritius
Disney
Africa welcomed 90 journalists from across Africa to their first ever showcase
to media from the continent, at this year’s Multichoice Africa Content Showcase
Extravaganza.
On
Thursday 3 September, guests received a Disney Movie ticket which gained them
entry to the special outdoor screening, set under the stars on the lawns of the
idyllic Outrigger Beach Resort in Mauritius.
After
receiving their own Disney picnic basket and blankets, full of delicious treats
and filling food, the guests made their way to the seating area, replete with
comfortable chairs and loungers. Once the Disney fans were settled, the vast
outdoor screen lit up and the evening’s festivities were well under way.
A
welcome speech by Deirdre King, Head of Marketing for the Walt Disney Company
Africa, preceded the screening of two animated shorts. The first, the Academy
Award-nominated Get a Horse, featured Disney favourites like Mickey, Minnie,
Horace Horsecollar and Clarabelle Cow, in a laugh-a-minute romp across the
countryside. The second animated short, Disney Pixar’s Partly Cloudy,
beautifully tells the tale of where delivery storks get their infant cargo.
A
10-minute intermission allowed guests to refill their drinks and popcorn and
get comfortable. A fireworks display kept the audience enthralled as the
feature film screening began. The audience warmly welcomed the global box office
smashes Marvel’s Avengers: Age of Ultron, the epic follow-up to the biggest
Super Hero movie of all time. The action-packed adventure kicks off when Tony
Stark tries to jumpstart a dormant peacekeeping program and things go awry.
What
follow’s is Earth’s Mightiest Heroes, including Iron Man, Captain America,
Thor, The Incredible Hulk, Black Widow and Hawkeye, being put to the ultimate
test as the fate of the planet hangs in the balance. As the villainous
Ultron emerges, it is up to The Avengers to stop him from enacting his
terrible plans, and soon uneasy alliances and unexpected action pave the way
for an epic and unique global adventure.
Disney
showcased Marvel’s Avengers: Age of Ultron, as it perfectly showcased their
theme for the Showcase – Globally Connected, Locally Relevant –as key sequences
in the film were shot on the African continent in 2014. What is even more
exciting is that sequences of the next Marvel super hero film Captain America
3: Civil War, will also be shot in Africa.
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