Skip to main content

Artists in Africa advise to adopt rebranding


By: Fred Yaw Sarpong- Daily Express
Mauritius

The Pan-African broadcaster Viacom International Media Networks (VIMN) Africa has advised artists in Africa to rebrand themselves in order to attract international promoters and also be recognize internationally.

Tim Horwood, the Channel Director for VIMN MTV Base gave this advice at the MultiChoice Africa Content Showcase extravaganza in Mauritius.

He stated that it is important for African artists to start doing collaboration with well known international artists so that they will be identify on international scene.

“MTV and some of our channel broadcast or play those artists who have track record with good songs and also have a lot of followers,” he stated.

He mentioned that South Africa and Nigeria are doing on the international market and there is need for other African artists to emulate them.

“Sarkodie, StoneBwoy and a few others from Ghana have done well by collaborating with well known artists from Nigeria, US and South Africa and this is making the Ghanaian artists known to the whole world. We need more of these artists from Africa,” said Horwood.

Horwood believed that it is important for African artists to produce a good songs and quality videos that are technically viewable to international audience.

“The artists themselves must also be appealing to their audience. They should ask themselves whether funs will be willing to listening or download their songs,” he asked.

Kgomotso Matsunyane, the BET Channel Manager announced that audition process will be made soon and the show will begin early in 2016. She said they was particularly excited to have launched BET Buzz on 1 September, a daily show which showcases all the glitz and glamour of the African and international entertainment scenes.

She said a continental version of the prestigious Black Girls Rock event is also on the cards and will form part of BET’s impressive tentpole music awards events, which include the BET Hip Hop Awards, the Soul Train Awards, the BET Awards and the international version of Black Girls Rock.

From humble beginnings in 2005 with just three channels on the DStv bouquet, Viacom International Media Network (VIMN) celebrated a decade on the continent with 10 channels, showcasing Africa to the world and bringing the best in international entertainment to Africa.

Channels like MTV Base and Comedy Central have been creating hundreds of hours of local content for a wide variety of platforms and together with the network’s other channels, showcase African popular culture to about 9.5 million audience viewers on the DStv platform.

The MTV African Music Awards are seen by more than half a billion people worldwide, and with more local productions in the pipeline, the future of African entertainment is bright.

Evert van der Veer, Senior Channel Director, Comedy Central announced the Comedy Central International Festival, an event which will see the best comedians from across the continent invited to Johannesburg, South Africa early in 2016 to join up with talent from the UK and USA for an epic feast of comedy.

There’s also another Comedy Central Roast in the works, which will take the brand outside of South Africa for the first time.

The MultiChoice Africa Content Showcase is a dynamic 5-day content extravaganza, which sees a host of DStv’s biggest channels, including Sony, SuperSport, Zee World, A+E, Disney, MTV Base, BET, Comedy Central, BBC and M-Net previewing their latest and greatest content, soon to be seen across the video entertainment services provider’s platforms. 






Comments

Popular posts from this blog

Akuapem-Apirede to promote tourism

By: Fred Yaw Sarpong sarpong007@gmaail.com
The Chiefs and people of Akuapem-Apirede in the Okere Constituency of the Akuapem North Municipality have put in place strategic plans to promote tourist sites in the town.
Apiredehene, Nana Saforo Okoampah III told the Daily Express that their vision is to develop Apirede in a modern way.
“We want to have a modern society and environment. We are doing this on the basis of promoting tourism here,” he added.
According to the Apiredehene, it’s their plan to promote the historic sites and the geographical location of the community.
Apirede is one of the 17 towns that forms the Akuapem State and historically, it used to house the armours of the Akuapem State. The community is part of the Nifa division of Akuapem.
He stated that one of those things was called ‘Odosu’ (the war god for Okuapemhene). “The Chief Executioner in those days for Akuapem also came from Apirede and items that he used were also kept here,” he stated.
“These are a lot of things …

Ghana to benefit from oil spill fund

By: Fred Yaw Sarpong

Ghana as crude oil importing country will benefit from the International Oil Pollution Corporation Fund if the country witnesses oil spill at its ocean.

“The fund is a global fund and it’s meant for the countries that import crude oil. The fund is voluntary but Ghana through the Tema Oil Refinery (TOR) contributes annually on behalf of Ghana,” Mr. Kojo Agbenor Efunam, the Deputy Director in charge of oil and gas at the Environmental Protection Agency (EPA) told the Daily Express.

He explained that the fund is mostly for crude oil importing countries but not those into production and exportation.

Mr. Efunam further explained that once Ghana is part of the fund, anytime there is an oil spill involving an oil tanker on the seas of Ghana, the country can apply for the fund to solve any problem resulting from the spillage.

“If the incident does not involve a tanker the country does not benefit. But if the incident involves a tanker the country applies for the fund,” he ment…

PFM Act to guide local government authority borrowing

By: Fred Yaw Sarpong
The bill, Public Financial Management (PFM) Act 921 which has been passed into law by Parliament is to guide public institutions especially the local government authority borrowing. The law was pass on 3rdAugust, 2016
According to the law, local government authority, a public corporation or state-owned enterprise is liable for the debt and other obligations without recourse to Government, unless otherwise explicitly guaranteed by Government in accordance with this Act.
Madam Eva Esselba Mends, the Chief Economic Officer and Group Head of PFM at the Ministry of Finance told the Daily Express that the law involves a lot but it also give instruction to how state institutions can borrow especially with the  local government authority.
She mentioned that there is no specific law in place that gives direction as to what local authority can do when it comes to borrowing by the authority. Other public corporations sometimes borrow with huge amount for their operation but loca…