Skip to main content

Bollywood to partner local movie industries in Africa


By: Fred Yaw Sarpong-Daily Express
Mauritius
Courtesy MultiChoice Ghana

The Bollywood, Indian movie industry is taken a giant step to partner Africa local movie industry to produce attractive content that will be of beneficial to Africans.

The move is to make sure that African movie industry understands and tap into the experience of Bollywood movie industry.

Ratna Siriah, the Business Head CAT2 of Zee World Africa and India Ocean Island announced this at the ongoing MultiChoice African Content extravaganza in Mauritius.

She stated that in order for Zee World, a new Indian channel on DStv and GOtv to be more effective and sustain for many Africans, there is the need to partner the local movie industry to achieve this objective.

She stated that at Zee World they have philosophy for bringing Bollywood to the African continent. “We have research and know the exactly programmes that needed to be shown for the Africans,” she added.

Siriah said all content on the channel has undergone extensive research and customization including editing and dubbing. The content research is a continuous process for all upcomiong shows in future on Zee World.

“We make sure that Africans will understands what Bollywood is showing especially on the Zee World channel, so we decided to telecast most of the programmes in English language,” said Siriah.

In order for Africans viewers to get interested in Bollywood movies, Zee World have repackage most of the Indian movies by changing character names and movie titles in most of their Zee World movies and series.

With 36 channels and over 960 million viewers across the globe, Zee World team is planning to develop content to cater for African in the francophone sectors.

“We actually do not want to continue buying content. So what we are going to do is to produce of our movies and series in-house and most of our production will be in Africa. This is going to be in region by region,” she noted.

“Zee World is the first offering from Zee mainstream viewers in Africa. We will be launching another channel for our French audiences in Francophone Africa before end of this year with more channels scheduled for launch next year,” according to Mr. Hariah Goyal, the Chief Executive Officer (CEO) of Zee TV Africa’s.

Zee World has award winning shows like Saloni, Laali, the Promise and Destiny with a wide collection of star studded Blockbuster Bollywood movies. The channel also has other genres such as food, reality show and will be adding health shows and other world news series soon.


Comments

Popular posts from this blog

Deputy AG sues Facebooker over 'malicious' Ameri deal

The Deputy Attorney-General and Member of Parliament for Bolgatanga East, Mr Dominic Ayine has filed a defamation suit at an Accra High Court against a Facebook commentator, Evron Hughes.
In Mr Ayine’s statement of claim, sighted by Graphic Online, he accused Mr Hughes of defaming him in a post he authored and published on Facebook on December 21, 2015, titled “RE: AMERI TRANSACTION”.
According to the Deputy A-G, the “false and malicious” post has provoked “public disaffection” against him and exposed him to public ridicule and contempt.
Describing Mr Hughes as a “self-styled social media blogger and a social commentator”, Mr Ayine said the Facebook post had brought his hard-won reputation “as a respected politician, teacher and lawyer” into “hatred, ridicule, odium, discredit, contempt, opprobrium and reproach”.
The Deputy A-G said the “defamatory words” were authored with the sole intent to reduce him in the estimation of all right thinking Ghanaians, adding that he had received numerou…

PIAC told to go to court to enforce recommendations

By: Fred Yaw Sarpong
sarpong007@gmail.com

The Public Interest and Accountability Committee (PIAC), the mandated body to monitor the use of Ghana’s oil revenues has been asked to go to court to seek strict compliance of the laws covering accountability of oil funds in the country.

According to Dr. Steve Manteaw, the Campaign Coordinator for ISODEC and a member of the PIAC , it’s time for PIAC as a body to consider going to court to compel institutions responsible for managing Ghana’s oil revenue to answers some questions concerning the expenditure of oil funds.

He pointed out that there are several recommendations made by the PIAC in its past reports on management of petroleum revenues, and a lot of these recommendations has received no positive response from the institutions concerned.

He disclosed this to the Daily Express at a three-day workshop on Interrogating the 2016 Semi Annual PIAC Report at Koforidua in the Eastern Region.

The workshop was organized by the Institute of Financ…

BoG shuts down two financial institutions

The Bank of Ghana has closed down two financial institutions in the country. This was after the central bank investigation revealed that the two companies were operating without approval.

The two companies were Agro Development Fund Services Limited (ADFSL) and Hebron Financial Investment Limited (HFIL).

The Daily Express gathered that the ADFSL was asked to stop operating after the central bank realized the institution had not been licensed to take deposit from the public.

A statement from BoG said the ADFSL continued to operate despite the orders from the Bank of Ghana. It however closed down ADFSL’s operation until further notice.

The Bank of Ghana said that the ADFSL is located at Asufufu, opposite the Sunyani Traditional Council in the Brong Ahafo region.

“The decision to close down ADFSL is in furtherance of section 20(2) (g) of the Banks and Specialized Deposit-Taking Institutions Act, 2016 (Act 930). Bank of Ghana has investigated ADFSL thoroughly and has concluded that its a…