By: Fred Yaw Sarpong-Daily Express
Zee World has announced plans to partner local production industry in Africa in order to produce attractive content that will be of beneficial to Africans.
The move is to make sure that African production industry understands and tap into the experience of Bollywood industry.
Ratna Siriah, the Business Head CAT2 of Zee World Africa and India Ocean Island announced this at the ongoing MultiChoice African Content extravaganza in Mauritius.
She stated that at Zee World they have philosophy for bringing Bollywood to the African continent. “We have research and know the exactly programmes that needed to be shown for the Africans,” she added.
Siriah said all content on the channel has undergone extensive research and customization including editing and dubbing. The content research is a continuous process for all upcomiong shows in future on Zee World.
“We make sure that Africans will understands what Bollywood is showing especially on the Zee World channel, so we decided to telecast most of the programmes in English language,” said Siriah.
In order for Africans viewers to get interested in Bollywood CDs, Zee World have repackage most of the Indian CDs by changing character names and titles in most of their content.
With 36 channels and over 960 million viewers across the globe, Zee World team is planning to develop content to cater for African in the francophone sectors.
“Zee World is the first offering from Zee mainstream viewers in Africa. We will be launching another channel for our French audiences in Francophone Africa before end of this year with more channels scheduled for launch next year,” according to Mr. Hairish Goyal, the Chief Executive Officer (CEO) of Zee TV Africa’s.
Zee World has award winning shows like Saloni, Laali, the Promise and Destiny with a wide collection of star studded Blockbuster Bollywood movies. The channel also has other genres such as food, reality show and will be adding health shows and other world news series soon.