By: Fred Yaw Sarpong- Daily Express
Enterprise Life’s radio advert “tomorrow is not promised” has been adjudged the overall best Radio Commercial of the year 2014 at the just ended Chartered Institute of Marketing Ghana (CIMG) awards held at the Banquet Hall in Accra.
The award is conferred on the company in recognition of the innovative advert which was well produced, executed and clearly supported the brand.
The accompanying citation read: “You have been able to use emotions to craft a message that is revealing and compelling to bring out the realties that have always been neglected and you succeeded in carrying all of us along with the message which has touched base with your numerous clientele.“
It continued by stating that “your intention to creatively use words to bring reality and some revealing truths much closer to your target audience and let them know that life may not always go as they have planned, has earned and captured the attention of a captive audience”.
According to the CIMG, the radio advert seamlessly drew out the importance of insurance in a world full of uncertainties.
Receiving the award on behalf of the company, the Senior Manager for Distribution, Mr. Francis Akoto-Yirenkyi thanked CIMG for the award and dedicated it to all stakeholders especially their cherished customers for choosing Enterprise Life as their preferred life assurance partner and also to staff for their dedication to duty.
He mentioned that excellent customer service delivery is on top of the agenda of the company hence the recent launch of a Customer Service Charter which will, among other initiatives, drive home a customer centric agenda across the entire business.
Indeed “tomorrow is not promised” but with Enterprise, life goes on. He mentioned that Enterprise Life still remains the most decorated life insurance company in Ghana, having won the CIMG “Life Insurance Company of the Year” on three occasions (2009, 2011 and 2013).
Enterprise Life currently has representation in all the 10 regions in Ghana, and this has been complimented by the introduction of the “Life Centre”, a mobile offices. These mobile offices are stationed at strategic areas within the country to serve policy holders who by virtue of their work schedules are unable to access Enterprise Life regular offices.