Skip to main content

Enterprise Life wins Radio Commercial of the Year award


By: Fred Yaw Sarpong- Daily Express

Enterprise Life’s radio advert “tomorrow is not promised” has been adjudged the overall best Radio Commercial of the year 2014 at the just ended Chartered Institute of Marketing Ghana (CIMG) awards held at the Banquet Hall in Accra.

The award is conferred on the company in recognition of the innovative advert which was well produced, executed and clearly supported the brand.

The accompanying citation read: “You have been able to use emotions to craft a message that is revealing and compelling to bring  out the realties that have always been neglected and you succeeded in carrying all of us along with the message which has touched base with your numerous clientele.“

It continued by stating that “your intention to creatively use words to bring reality and some revealing truths much closer to your target audience and let them know that life may not always go as they have planned, has earned and captured the attention of a captive audience”.

According to the CIMG, the radio advert seamlessly drew out the importance of insurance in a world full of uncertainties.

Receiving the award on behalf of the company, the Senior Manager for Distribution, Mr. Francis Akoto-Yirenkyi thanked CIMG for the award and dedicated it to all stakeholders especially their cherished customers for choosing Enterprise Life as their preferred life assurance partner and also to staff for their dedication to duty.

He mentioned that excellent customer service delivery is on top of the agenda of the company hence the recent launch of a Customer Service Charter which will, among other initiatives, drive home a customer centric agenda across the entire business.

Indeed “tomorrow is not promised” but with Enterprise, life goes on. He mentioned that Enterprise Life still remains the most decorated life insurance company in Ghana, having won the CIMG “Life Insurance Company of the Year” on three occasions (2009, 2011 and 2013).

Enterprise Life currently has representation in all the 10 regions in Ghana, and this has been complimented by the introduction of the “Life Centre”, a mobile offices. These mobile offices are stationed at strategic areas within the country to serve policy holders who by virtue of their work schedules are unable to access Enterprise Life regular offices.



Comments

Popular posts from this blog

Akuapem-Apirede to promote tourism

By: Fred Yaw Sarpong sarpong007@gmaail.com
The Chiefs and people of Akuapem-Apirede in the Okere Constituency of the Akuapem North Municipality have put in place strategic plans to promote tourist sites in the town.
Apiredehene, Nana Saforo Okoampah III told the Daily Express that their vision is to develop Apirede in a modern way.
“We want to have a modern society and environment. We are doing this on the basis of promoting tourism here,” he added.
According to the Apiredehene, it’s their plan to promote the historic sites and the geographical location of the community.
Apirede is one of the 17 towns that forms the Akuapem State and historically, it used to house the armours of the Akuapem State. The community is part of the Nifa division of Akuapem.
He stated that one of those things was called ‘Odosu’ (the war god for Okuapemhene). “The Chief Executioner in those days for Akuapem also came from Apirede and items that he used were also kept here,” he stated.
“These are a lot of things …

PIAC told to go to court to enforce recommendations

By: Fred Yaw Sarpong
sarpong007@gmail.com

The Public Interest and Accountability Committee (PIAC), the mandated body to monitor the use of Ghana’s oil revenues has been asked to go to court to seek strict compliance of the laws covering accountability of oil funds in the country.

According to Dr. Steve Manteaw, the Campaign Coordinator for ISODEC and a member of the PIAC , it’s time for PIAC as a body to consider going to court to compel institutions responsible for managing Ghana’s oil revenue to answers some questions concerning the expenditure of oil funds.

He pointed out that there are several recommendations made by the PIAC in its past reports on management of petroleum revenues, and a lot of these recommendations has received no positive response from the institutions concerned.

He disclosed this to the Daily Express at a three-day workshop on Interrogating the 2016 Semi Annual PIAC Report at Koforidua in the Eastern Region.

The workshop was organized by the Institute of Financ…

BoG shuts down two financial institutions

The Bank of Ghana has closed down two financial institutions in the country. This was after the central bank investigation revealed that the two companies were operating without approval.

The two companies were Agro Development Fund Services Limited (ADFSL) and Hebron Financial Investment Limited (HFIL).

The Daily Express gathered that the ADFSL was asked to stop operating after the central bank realized the institution had not been licensed to take deposit from the public.

A statement from BoG said the ADFSL continued to operate despite the orders from the Bank of Ghana. It however closed down ADFSL’s operation until further notice.

The Bank of Ghana said that the ADFSL is located at Asufufu, opposite the Sunyani Traditional Council in the Brong Ahafo region.

“The decision to close down ADFSL is in furtherance of section 20(2) (g) of the Banks and Specialized Deposit-Taking Institutions Act, 2016 (Act 930). Bank of Ghana has investigated ADFSL thoroughly and has concluded that its a…