Skip to main content

BBC launches Hausa TV for Muslim communities



Muslim communities in West Africa will be able to watch and listening to news and programmes in Hausa language on BBC.

According to the BBC Hausa Editor, Mansur Liman’s BBC always studies the media landscape and audience behaviour in all its markets and builds its strategy accordingly, so that it can better serve its audiences.

“Use of TV as platform of choice is on the increase in Hausa-speaking areas of West Africa. As parts of a wider BBC strategy, the Hausa television bulletins were launched to complement BBC Hausa’s already existing radio and mobile/online content. We are really proud to be the first among international broadcasters to launch TV content in Hausa,” said Liman.

In an interview African Media Initiative (AMI) Liman stated that since the launch of regular radio programming in 1957, BBC Hausa has gone from strength to strength, becoming a household name for millions of Hausa-speakers. 

“Today BBC Hausa has a weekly reach of around 19.9 million every week on radio (shortwave and FM), online and via mobile phones. BBC World Service is committed to providing unbiased and objective news to as many people as possible around the world, on their platforms of choice. We hope that that the new BBC Hausa television bulletins will further expand and diversify our audience base, whether they watch us on bbchausa.com or via rebroadcasting TV channels in West Africa,” he added. 

He explained that BBC is unrivalled in the number of countries they report from, bringing news from more places than any other international broadcaster. Through its correspondents, the BBC brings international and regional news to its audience wherever they are in the world, adding that the BBC Hausa television bulletins with their presenters Aichatou Moussa and Elhadji Diori Coulibaly will do just that, while also placing regional events in the global context.

Touching on covering Boko Haram bombing campaign in Nigeria, Liman said BBC coverage events on their merit. Whenever a big a story happens, the BBC Hausa television bulletin, just as any other BBC news outlet will do its best to bring it to its audience.

He believes that the media landscape in sub-Saharan Africa is rapidly changing, often outpacing reforms by governments in the region. The availability of mobile phones and the growth of connectivity have given the audience alternative ways of accessing and consuming news. News providers are therefore evolving ways to meet these news demands.

“In fact, broadcast media in Africa cannot be lumped under one heading.  While the broadcast media in some African countries has advanced immensely, in other countries there is still much to be done. There are still countries that have not made the switch from analogue to digital broadcasting. Media legislation in some African countries is still too stringent. In many places, there is also a need for capacity building for practitioners,” said BBC Hausa Editor.

He noted that the West African regional market has been ready for BBC Hausa television content, and judging by the initial feedback, the programme has been very well received.

He said BBC will continue to watch the developments in the market to make sure they quickly respond to the needs of Hausa-speaking news seekers.

Credit: AMI

Comments

Post a Comment

Popular posts from this blog

Vodafone sells 45% shares in Verizon for US$130 billion

Vodafone has sold its 45% stake in Verizon Wireless to US telecoms group Verizon Communications in one of the biggest deals in corporate history. The US$130 billion (£84bn) deal was announced by Vodafone after the close of trading on the London Stock Exchange. The company will return £54 billion to its shareholders, of which £22 billionn will go to shareholders in the UK. Vodafone will also invest money in its business, with funds earmarked for high speed mobile phone networks. It said that by 2017 its main five European markets would have almost complete 4G coverage. Possibly it would be wrong to carp and wring hands that Vodafone won't be paying a penny of tax to the British taxman” Vodafone group chairman Gerard Kleisterlee said: "The transaction will position Vodafone strongly to pursue our leadership strategy in mobile and unified communication services for consumers and enterprises, both in our developed markets and across our emerging markets businesses." The...
Post a Comment
Read more

Shortage of weighing cards hit major hospitals in Accra

By: Fred Yaw Sarpong- Daily Express There is scarcity of Child Health Records Book (weighing cards), in some major public hospitals in the capital, information reaching the Daily Express indicates. Checks by this paper revealed that while some of the hospitals have being encountering the shortage for about a year now, others started experiencing it six months ago. In place of the Child Health Record Book (weighing card), the nursing mothers are given a single card on which information of children are recorded on it. Those hospitals identified are the Korle Bu Teaching Hospital, Korle Bu Polyclinic, Kaneshie Polyclinic, Adabraka Polyclinic and the Ridge Hospital. At the Korle Bu Teaching Hospital, the nursing mothers are given yellow cards in place of the weighing cards. The Public Relations Secretariat at the Korle Bu Teaching Hospital said such information has not come to their notice and for that matter they cannot comment on it. “We do not have some ...
Post a Comment
Read more

ABL launches chibuku super in Bolgatanga

By: Fred Yaw Sarpong sarpong007@gmail.com Accra Brewery Limited (ABL) has officially launched the Chibuku Super drink at Bolgatanga in the Upper East region with the aim of reaching a lot of customers. Mr. Thomas Nii Ponku, Supervisor in charge of Chibuku Super at ABL told Daily Express that the management decided to launch the Chibuku Super drink in the Upper East region because they’ve realized it is similar to a traditional drink in the region. “Chibuku is like a well developed pito, a traditional drink made from fermented millet or sorghum in the Northern part of Ghana. So the idea is to provide them with similar drink,” he added. Mr. Nii Ponku disclosed this when members of the Institute of Finance and Economic Journalists (IFEJ) toured the facility of ABL to acquaint themselves with the expansion project at the factory. He mentioned that after a feasibility study, they realized there is a potential market for the product in the northern part of Ghana ...
Post a Comment
Read more