A new banking service, Ecobank Premier
Banking, which is tailored for the fast-growing middle class with an
increasing sophisticated taste and demands, has been launched in Accra.
Ecobank Premier Banking, the latest
addition to Ecobank’s product offering, is one of the responses to the
varied banking demands of the elite customer segment and seeks to
provide tailored deposit, cash management and credit products and
services, customized to individual circumstances, needs and wealth
goals.
Premier Banking customers will also be
issued with Premier Banking Automated Teller Machine (ATM) cards,
different from the ATM cards used by other customers.
It is the highest within the Ecobank
customer service range which is designed to cater for individuals within
a GH¢450.000 annual income bracket.
In an address read on his behalf to
declare the product launched in Accra, last week, the Managing Director
of Ecobank Ghana, Mr Sam Adjei said the product was designed to satisfy a
broad range of financial needs including investment advisory services
tailored to individual wealth plans; Credit products; International
payments; and electronic card solutions.
Mr Adjei said the Bank had in place a
cohesive team of wealth management specialists to assist customers to
meet their needs, not only in Ghana, but also across the 36 countries
where Ecobank had its presence.
He said Ecobank had in place an
attractive customer service in Ghana and that in terms of customer
service; the aim was the ‘gold standard’.
Welcoming the audience, Mr George
Mensah-Asante, Executive Director and Head of Domestic Banking, Ecobank
Ghana, said Ecobank was changing the landscape of banking on a local
level, adding that the introduction of Premier Banking was a bold step
in redefining banking.
Mr Mensah said Premier Banking would
cater for the needs of individuals who demanded personal and flawless
service in growing their wealth.
Credit: ISD (G.D. Zaney)
Comments
Post a Comment