A new banking service, Ecobank Premier Banking, which is tailored for the fast-growing middle class with an increasing sophisticated taste and demands, has been launched in Accra.
Ecobank Premier Banking, the latest addition to Ecobank’s product offering, is one of the responses to the varied banking demands of the elite customer segment and seeks to provide tailored deposit, cash management and credit products and services, customized to individual circumstances, needs and wealth goals.
Premier Banking customers will also be issued with Premier Banking Automated Teller Machine (ATM) cards, different from the ATM cards used by other customers.
It is the highest within the Ecobank customer service range which is designed to cater for individuals within a GH¢450.000 annual income bracket.
In an address read on his behalf to declare the product launched in Accra, last week, the Managing Director of Ecobank Ghana, Mr Sam Adjei said the product was designed to satisfy a broad range of financial needs including investment advisory services tailored to individual wealth plans; Credit products; International payments; and electronic card solutions.
Mr Adjei said the Bank had in place a cohesive team of wealth management specialists to assist customers to meet their needs, not only in Ghana, but also across the 36 countries where Ecobank had its presence.
He said Ecobank had in place an attractive customer service in Ghana and that in terms of customer service; the aim was the ‘gold standard’.
Welcoming the audience, Mr George Mensah-Asante, Executive Director and Head of Domestic Banking, Ecobank Ghana, said Ecobank was changing the landscape of banking on a local level, adding that the introduction of Premier Banking was a bold step in redefining banking.
Mr Mensah said Premier Banking would cater for the needs of individuals who demanded personal and flawless service in growing their wealth.
Credit: ISD (G.D. Zaney)